It’s time to start re-purposing my podcast interviews and riffs in earnest. I go over my initial plans and thoughts.
It’s time to start re-purposing my podcast interviews and riffs in earnest. I go over my initial plans and thoughts.
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Transcript:
Mischa Zvegintzov
documenting the process. Christmas Day. Let's see, that would be December 25, 2021. The process... I'm committed to a few things. One is learning how to slice and dice video efficiently. add captions. and then get that on to reels. Stories. tick tock. well, Instagram reels, I think that's in your feed. It's funny that the the terminology is escapes me. So here's what I'm going to do. I'm going to snap pictures of my current, what it looks like today on my current Instagram following. my current tic tock following. like number of subscribers, or likes or followers, whatever that is. Same with Facebook. my Facebook personal and my Facebook business page. And I'm going to start... I had this epiphany. Bear with me, as I get about 14 thought loops, opening per usual.
Mischa Zvegintzov
It turns out that it's good to have a podcast. It's good to have a YouTube channel. And it's good to have a blog of some sort. YouTube channels. And blogs are awesome. Because it's term, searchable. term searchable. which is really cool. So I, I believe so on a podcast, too, as well. Since if you search terms, and sayings or people's names, if they have a podcast, or they're mentioned in an episode, or something like that, that podcast episode will show up. And this is versus like the, the content you put out on Facebook or Instagram or Tik Tok is not necessarily searchable. other than via hashtags when you're in the app. This is my limited awareness of it now. But I think as far as SEO, searchable, indexing all those things, think YouTube's one. and then blogging second, anyhow. And then podcasting is somewhere in there.
Mischa Zvegintzov
So I record a podcast episode. And I interview people and put those interviews on my podcast. And I edit up those things and produce them do some sorts of some sort of production. And then I also send out an email once a week. So I could in effect, record my podcast episode. Then when I go to publish it, pull the transcript, edit the transcript into a nice blog post. As well as an email, well email first. I can send out the email. The email could also be a blog post. And the interviews can be turned into YouTube content. Well, and actually the short form you know the eight to 15 minute ramblings pontifications value bombs. That's what Parker Woodword. Parker Woodward likes to say value bombs on a podcast episode. You might have to dig for my value bombs. But they're there. Keep an open mind. They're there. Anyhow.
Mischa Zvegintzov
I start with a base podcast episode. It's now very clear to me as they have built the habit of producing a podcast episode every day. How to repurpose that content into sound bites, YouTube episodes all these things. And I realized that when I added one of my podcast interviews, all at the same time, if I took an extra two hours, let's say three hours, let's say the normal time to... Let's say, you could shortcut the process and just throw it up there, super raw slap on an intro and an outro onto the interview. You know, you could do some light listening at double time to pluck out some of the key points. take an hour get your podcast interview, up on your podcast, channel, whatever, publish it to your podcast. So if I was to, take an extra two to three to four hours, let's say let's say I turned it into a four hour process. And you could break it out over a couple of days. But I could, in effect, edit up a nice email to my email list, highlighting the key points, crafting a story from the interview. I could get the episode up on to YouTube, the video as I'm listening to and taking the time to pull out all the key bits, points, bits, points, etc. of the interview.
Mischa Zvegintzov
There's a way you can do it where you're doing the transcript. So you can follow the timestamps, so you can get all the timestamps. So you can quickly and efficiently pull out those clips from iMovie of the interview. And then you're creating, I'm creating, you're creating you know, 10, 15, 30 second, minute, highlight clips, sizzle reels of the interview that you can post on to Instagram reels. You know, I think Facebook or YouTube has shorts now. Tick tock reels if I already said that, all these things. What else, there's other ways to repurpose that content. And with the repurposing of the content, you push, you can, in effect guide people to where you want them to go. So with all the reels and TikTok's and all that. In your in the TIC tock profile, you've got links to your maybe it's a call to action and a lead magnet to subscribe and like your YouTube channel your podcast.
Mischa Zvegintzov
So my idea is to figure out how to efficiently repurpose all this content, find out what parts of the repurposing that I like. And and then do I want to sub that out? Find out who to do it? Or do I like that part. So I want to do it myself or certain bits of that myself. And then I'll "who" out whatever other parts of my business I'm creating. I think you get what I'm saying. Like it's an opportunity for me to find what I like to do within all of this and play around. Anyhow, part of documenting this process is I want to push out a tick tock clip every day. You know, push out these clips everyday. clips and sound bites every day of the key soundbite of the interview and see if I can grow viewership of all these social media channels and ultimately click throughs on calls to action, subscribers and all that. So I'm very excited to do this. Yeah. So I'm taking a bit more time on the production to publish side of things.
Mischa Zvegintzov
So that just taking that a little bit of extra time, perhaps I'm now create massive usable content. I guess that's my key point. A little bit of extra time, gives me a lot more content, repurpose same content across different platforms, and then see if I can get some momentum towards growth of the of these channels, as well as growth of click throughs to call to actions, etc. Talked you through that. Right at the beginning stages of that. I've been publishing my podcast for a little over a year now. Every day I've published an episode for a year. I've put together a summit. So I have hundreds of hours of interviews and, and rants and things like that. To start repurposing, and see if I can get some growth with it. Yes, that's it. And I'm gonna open a loop as I close that one. The rest of the story is that other opportunities are coming up. And now I get to make choices of do I want to chase the shiny object of the other opportunity? Or do I want to turn that opportunity over to others? I'm going to talk more about that because I've had some epiphanies there. All right. Love to all.