Vince Green is my genius coach (at time of this publishing now Director of Coaching) at the 2CCX. Click Funnels and Russell Brunson’s high end coaching group. His team has won a 2CCX award at ClickFunnels for their expertise running a webinar program. Vince has incredible knowledge and has coached and influenced many entrepreneurs with his experience and expertise. If you are new to your entrepreneurial journey or are a seasoned pro and could use some reminders… Vince does not disappoint.
Vince Green is my genius coach (at time of this publishing now Director of Coaching) at the 2CCX. Click Funnels and Russell Brunson’s high end coaching group. His team has won a 2CCX award at ClickFunnels for their expertise running a webinar program. Vince has incredible knowledge and has coached and influenced many entrepreneurs with his experience and expertise. If you are new to your entrepreneurial journey or are a seasoned pro and could use some reminders… Vince does not disappoint.
Vince starts by confirming my recent journey and adventures in the 2CCX and my entrepreneurial journey.
Who can have success in these types of higher end coaching programs. And If you buy in and participate “the rate of speed that’s here is astonishing”.
This type of program helps entrepreneurs make it through that 1,000,000 mark and beyond. People get stuck at that point as generally they are doing it themselves.
It's how to serve your audience at a high level. First of all, they can see the potential. They see the potential that you have. They can see the potential in you, as the expert. Cann they see the potential in themselves as “whatever” that is? Right?
Vince goes on a nice riff on the “sweet spot”. And getting to that sweet spot in business and what does that look like. And then getting to the next sweet spot. Their biggest job is to get entrepreneurs to that first million. How do you get to work on the business and not in it?
I press him a little on the who and the how… Did he slip something interesting in there?n You should know the 20% that gets you the 80%.
What makes good coaches and consultants also makes good entrepreneurs. And that’s knowing your frameworks. “Know your frameworks.” There’s know other way to say it.
Are your frameworks fractal? Are their frameworks with in your frameworks?
His riff continues on frameworks… Trust the frameworks. Who’s bringing the frameworks.
Online v Offline? There is no difference anymore? Stop marketing like it is 2019! It’s all blending together.
The chicken or the egg? What came first? The traffic of the conversion?
There opportunity that is in front of us! There is more opportunity than we have ever had at any time.
Vince believes It is not hard to get attention. There is more attention than ever. People are out there seeking right now. It is our job to show them.
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Transcript:
Vince Green
Go! Run!
Mischa Zvegintzov
Good! Good!. Welcome everybody to the Table Rush Master Class where we get back to the marketing and sales basics to help you grow your business to $1 million and beyond. And I would like to introduce to you Two Comma Club X. Coach, Mr. Vince Green.
Vince Green
Thanks Mischa! Awesome man it is... I'm kind of excited to be here and congratulations on... I think we're in early days right what what might episode what episode might this be like? 5, 6, 7...
Mischa Zvegintzov
5,6,7 right in there yeah.
Vince Green
Somewhere in there, right? Yeah, that's really cool. I love that like you had your other podcast that was having a One Direction and I think you're still you're you're still continuing that one. What's the name of that one again?
Mischa Zvegintzov
Yeah, that's called the, thank you for asking. That's called the "Bitch Slap the accelerated path to peace" that is podcast I'll keep going my daily musings about whatever. Yeah, and then we've got now we've got the table rush masterclass youtube channel so we can we can teach people and carry you good message. Yes.
Vince Green
Awesome. And so this is this is kind of born out of, and again, I've seen your growth over the past year or so. This is really born out of all the work that you've done inside of 2CCX extra went and then but more importantly, an ad maybe as important the work that you've done outside of the 2CCX program in delivering your summit making some hard decisions along the way. And you know, making that commitment to your to yourself but more importantly to those people that are listening to the Bitch Slap podcast that are now listening to Table rush and gone through the summit. And every every masterful little plan that I know you have going on. That you're you're going to announce in short order. So that's really cool. congratulations.
Mischa Zvegintzov
That's right. Thank you for that, Vince. I appreciate that. And I'm, I truly am so excited to have you on here as one of the foundational interviews, I would say. Because you've been obviously such an inspiration for me. And I think well, here's how it is I mean, you had you're a coach at the to 2CCX, which is Russell Bronson's dot com secrets, high end, mastermind slash coaching program. Very powerful group super expensive to help weed out those that aren't committed to the process. And I just say that because it you know, you're generally speaking, dealing with I don't know if high performers is the right word, but people who are committed to their message. To trying to, you know, bring their message to a broader audience, how would you frame that? How would you frame that?
Vince Green
Yeah, so that's interesting. So the program is with Click Funnels, and Russell, and this is why this all comes about. It's it, you know, it's it started here probably three, four years ago. But you know, who comes into this program, and makes it work as those that are have clarity of vision, and are committed to making that vision work.
Vince Green
And so a lot of that, so and it's interesting, because we, we deal with a lot of experts. So people who have accomplished a lot of things who have become a lot of things, and they want to either help impart that on other people, so they know how to learn it, so they can go out and do it. Or they want to supply services for those things. But what's interesting this year, we were bringing on the E commerce side, and we're just starting to get into that. But you know, over the past number of years, we've been working on the, on the expert side. And it is, you know, and again, this this program and programs like this are they work for people that are committed to their vision, and understand what the there's a big gap, right? So here's what I see today. And then there's the Oh, I see there's something more tomorrow out that future for their their future self. as Dr. Benjamin Hardy talks about. But their future self and also the future self of the people that they want to work with and that they're dealing with.
Vince Green
Because, you know, we cover marketing, we cover sales, but really what are we covering? We're covering the communication and the transaction and the implementation of this right. So we help them with that what is truly presently some form of a gap between what they see and where what they see as their vision. And so they come into the program, these type of programs to get help with that. And the interesting thing is we can help them But we a lot of that work gets done on their own time. And they're able to implement and they're able to, like, see the next few steps.
Vince Green
And so I'd say I'd say that's really the, that's what's going on here. With with this program, so, and you've been, uh, not only a good member, Misha for for, you know yourself and for what you how, how much you've grown in the past while. But you know, I can attest to the fact that you're a part of this community and you know, you add in as well so and that's what it takes, right? It's, I have this little phrase like nobody builds alone, and we don't. So there are definitely some people out there that can be self taught. Yes, but I gotta tell you, it's very challenging. And the rate of speed that's here is it's, it's astonishing. And I'm when I say here, I mean, inside of this type of program. So
Mischa Zvegintzov
Yeah, it's, it's Yes, thank you, that is a great way to frame it. It's very powerful. It's a very powerful program to and you're such a massive part of it, I, I, one of the metrics of success, shall we say, in the, in this arena, this funnel hacker arena, this to cc X arena is that two comma Club Award, which means that your funnel is generated at least a million dollars. That's... and it's...I... which is a great award. And I say when I say a metric, I think most people are happy with the fact that they generate the generated that revenue. But I think more importantly, when people get that award, they're, they're happy to have had the impact. It's like a measure of their impact and their message. And it's almost a validation of, hey, yeah, I am serving I am bringing back... I mean the cash flows fun, but would you deny or confirm that idea?
Vince Green
It's definitely So again, when we see people who have vision, it their visions, typically beyond a million dollars. So it is a really, it's a really nice. It's a nice milestone, right? And, and it's fun, because it's a million, right? There's a lot of people that 200, 300 500 600,000, then they kind of start to hit this wall, right? Or maybe they just made their businesses such that the zoom right through to 1.7 or 5.7. And like, it's not the wall isn't always there.
Vince Green
But if you do the 80/20 rule, most people that are having success, are hitting that wall somewhere around a million dollars, because you get to that point where you know, you're doing it yourself. And then you have to figure out systems and processes to bring other people in. And so are you working on your business or in your business?
Vince Green
And you know, there is that expression that comes out of Michael Gerber's book about, you know, the the E Myth book, and it says, like, don't work on your don't work in your business to work. Have you working on your business. but the reality is, like, you're not a technician in this, in this case, where Michael does talk about that you're actually an entrepreneur, and I love Michael's book. It's amazing. But we're focused on something maybe a little bit different, we probably have a lot of similarities. And I know that Russell Brunson who's, you know, that one of the partners that click funnels and puts together this program of year. He learned a lot from Michael's book.
Vince Green
But, you know, there's a lot of things going on here that really involve where's that sweet spot, I hope your sweet spot for him who's listening today, or Misha, anybody who's come to the program, sweet spot is beyond that. So you get to kind of hang that on the wall, and you become part of a really different club. Because the truth is, it's really about getting to that sweet spot. It's not figuring out how to create the sweet spot beyond a million, by the way. It's how to serve your audience at a high level, that they, first of all, they can see the potential as well. So it goes back to communication, and they see the potential that you have, can you see the potential in you, as the expert can they see the potential in themselves as whatever that is? Right? Who whatever you're actually helping them with. So they need to see that.
Vince Green
Now, if they already have some team around them. That can be helpful, but it just brings different challenges, because in a lot of cases, a lot of the successes done because we have people that can move independently. Then have to bring people with them.
Mischa Zvegintzov
Yeah.
Vince Green
And then... but when you have to bring people with you, whether it's internally within the home, you have spouses or family members, or you might have business partners, friends that you grew up with at hight school, at the university or in business with today. And you need to move forward as a group, as a pair as a group, whatever it's going to It's just different. Right. But it also enables you, it gives you more opportunity to have the sweet spot that you're about to get to pass the million dollar. So what is that sweet spot? If you're an individual or if you're a pair, or you've got a bunch of people, it's collectively How can you all kind of get there on your own?
Vince Green
And we, you know, we have this expression, but the who, not the how, but the fact is that in most cases, that other who doesn't come before you figure it out how, right so the first thing that we need to do, if we're looking at something like, okay, let's figure out how to publish. Or let's figure out traffic. Or let's figure out how to get this conversion. Or let's just figure out how to, you know, get people through what I know, and get them the same result that I got. Whenever you start, it starts with kind of one of those four things.
Vince Green
And then you start to add on those other things. And that's when programs like 2CCX come in. So we're able to then help leverage, we're able to become not necessarily part of their team, but give them guidance where they can leverage systems and processes. Like Click Funnels for, for funnel pages, and for email, and those kinds of things. And then, you know, we're not the only ones in the world... that you know, we teach people how to publish, how to get their podcasts done, like you're doing today. And how to get blogs or video, whatever it is that they're doing. So those are the kinds of systems that you can do. And that's why I say there is that little sweet spot. I don't know that you've ever heard us talk about this, but we look at like you everybody has that sweet spot. How far can you get on your own, if you choose to, some people choose to bring people right out right out the gate, that's beautiful. Some people choose to get as far as they can on their own, then bring either an onshore offshore VA on. Bring a partner on, however, they're going to do it and then they can get to the next level.
Vince Green
So it's interesting. In the expert world and ecommerce businesses a little bit different, but in the expert world, you know that... we celebrate your why should we celebrate your first $1,000 with you, and then we celebrate... Which which you already have, which is awesome. Congratulations once again. But it's it's about getting that you know, getting past that next sweet, sweet spot, which has been a million dollars. And then and at no time, is this ever really easy. But you know, the thing is for all of us, it's really, we think as coaches and people that are building the program, we think like how can we support people.
Vince Green
If they build a business on a strong foundation, we want to make sure that they're able to move forward. Right? So for all those businesses that get built on a strong foundation, how do we then move them to say, whatever the next sweet spot is? How can they bring team or whatever it is, but critically speaking, the numbers show us that our biggest job is to get them to that first million, and then we have other programs that they get to work on. And there's different reasons why that works. But I love the million dollars, I love the two comma Club Award. It's amazing. As a point of reference, I mean way over 1000 people that have have done this in the program in the last five plus years, since we've had been running the two comma club awards.
Vince Green
But really, if you're listening to this podcast, and you're there, and you're going well, that's cool for them. They've done it. How do I get there? Maybe you know, I know niches podcasts here is going to talk a lot about that, you know, through all the episodes. But the reality is, it's finding that sweet spot because you are going to have to amass resources, right? We don't just hit revenue. We have to and then we have to then kind of figure out how are we going to amass resources? How do we put some money aside? So we have, I don't know, I'm just gonna make it up on the fly here, three months of being able to pay for my VA. So it's just like, they're not like they're not coming out of initial revenue? Because we have plans for what is that? What's the on the on operating revenue, right? After you've paid for ads, after you've paid your costs? What is it you have available? And so and then you give yourself enough runway with a VA or with a partner, however, it's gonna be. Right.
Vince Green
So anyway, I love the fact that there's a million dollar word. But it's also really understanding what could be your sweet spot and heading there first, right? It's like, it's like finding the island that you can get as far along in your trip to so you can like camp out for the night, then you can get up you can get your reserves going and you can do it with a bit with a bigger team next time or with a different plan. Hope that helps.
Mischa Zvegintzov
Yeah, no, that's amazing. Thank you for that. I wanted to circle back around to one thing you said on the who and the how and and that concept of if we get stuck oftentimes it's because we're trying to figure it out when perhaps we could just find that who to to deal with that part of the puzzle for us. Sure. If I heard you did you say that? Oftentimes it's valuable to figure it out yourself and then get the WHO to do it. Did you slip that in? Or did I? Is that what I wanted to hear?
Vince Green
No, I think I slipped that in, okay. Because again, it's as a business owner, you're going to need chicken, you don't have to do everything, right, there's a lot that's going to get farmed out. I mean, at some point, you become the owner of that business and it's running. And there's, you have, let's just say, in the dream world, maybe you have the ideal person in every position, and your job is strictly 1%, to work on that business and not in it. What gets us there, though, right, is knowing enough? And I go back to the 80/20 rule, you have to know everything, not so much. You have to know the 20% of that thing, whether it's traffic stayed broad for a second, whether it's traffic and conversions. Yes. You have to know 20%, that gets you 80%. Yes, you should be able to like, again, I've heard it say, from some entrepreneurs, that if it's if it's very difficult at the beginning, that's kind of a clue that you're fighting it, and you might want to kind of back up and revisit it, it should be a little bit easier. Especially if you're in the first year, you're digging into that first 20% that gets you 80% of the way there. Yeah. Right. So I love what is it?
Vince Green
What is it about publishing a podcast that you need to know to get your first 100 episodes out? And that, that you're getting that you're getting views? Or whatever, if we're talking publishing, or what is it for the conversions? Or what is it like that whole 80/20 rule, and then your job is? Again, this is not a 2CCX position, but it's just like, in general, in business, it's like, now you've learned this. So now you get to replace that person, right? Yep. So that person is you and you bring someone in. So the who not the how is knowing when you're going to bring the who in and so that the that we don't want the focus to be how do I do this, but who can do this.
Vince Green
And so it's true that you might not have that ability. On day one, you build towards that. But as you're building towards that, you're creating things like writing down your standard operating procedures. You don't need them, but somebody in your future is going to need them.
Mischa Zvegintzov
Love that.
Vince Green
And the other thing, too, is that it makes it easier on you, if you if you have your own manual, if you have the mission manual, that's there. You might never publish it. But now if and when other people come in, but there's also that opportunity when it makes it easy on you, how did I do that. things that you might do this week, you might not revisit for three weeks. So now you can come back and know what your how you actually did that? What's the logins or whatever it's going to be there's lots of ways to do it. But But yeah, the WHO not the how is a big thing.
Vince Green
But again, finding that sweet spot, knowing, like, you're always moving that sweet spot a little bit ahead. And hopefully, that sweet spot, if you're looking at doing much more of this yourself, or bringing one or two people on or you're starting with a partner, just getting to that sweet spot as quick as you can. The sweet spot should be a little easier. And I say easy. None of this is easy, but there's a lot of things and we can talk about it today maybe in future episodes. Like what makes it easy for us. Right? Is it the work we do? Not necessarily its framing offers. Its its its, you know, reaching audience those kinds of things. So there are some some things... and truly, I you we could have a lot of discussions about whether we as entrepreneurs, we make it easy for ourselves or we make it harder on ourselves. Hmm, probably there's probably two camps in there, but probably a topic for another day.
Mscha Zvegintzov
And a topic for another day. Yes, yes. Yes. Yes, we'll leave those loops open for a minute and come back to them in days or weeks perhaps. I I don't know how to... I love you and think you're amazing. And you bring so much value and your depth and breadth of knowledge of Russell Bronson's teachings and methodologies and all this and this is I mean, there's so many other well, just that part. As I continue on I, I see how, how a lot of the things you tell me bring back, bring me back to that to those core ideas, right? Like, the more I dig into those books, the more I dig into the process. I start to see like, oh, yeah, a lot of what you're referencing, is bringing me back to those core ideas, those core fundamentals, which I love. And so I see that more and more... So just your knowledge, your in depth knowledge of that, of the of the of the funnel hacker frameworks, all this stuff is kind of mind boggling to me. So I want to say that. There's just that. And then there's also the, your, your knowledge and breadth and width of, of, of other ideas, other methods, other you know... just people and and how you can be successful in sales and marketing is is awesome. And there's so I just want to put that out there for a minute.
Vince Green
Sure. I just I'll make a comment on that. Because what makes good coaches, what makes good consultants also makes good entrepreneurs. And that is knowing your frameworks. And so like, none of this should be so complicated that you, you can't explain it to someone. Again, in you know, you and I've worked on the perfect webinar, and I know that you're really digging deep on on that. And literally, like, I would say that anybody who can explain the perfect webinar in 30 minutes or less, and have someone go, I get it. Yeah, that's, that's what should have to happen. And this is, you know, a webinar is a 90 minute sales presentation that helps communicate your message, and has a very clear offer at the end of it. And Russell has, to his credit has done a really good job of refining that to the point that it is today.
Vince Green
And you know it so I go back to like, no, your frameworks, like there's no other way to say it. And so, again, topic for another day for but but to put a finer point on it. It is those frameworks that in the expert world people are are buying from you. Is a framework, a checklist, let's say yes. Is it? Is it a process? Let's say yes. Is it all these things? And are they? You know, one of the words that, you know, again, just reintroducing it here is that word fractal? Are they fractal? Meaning? Do you have a three point framework that breaks into each of those points breaks into a four point framework, and each of those four points breaks into a five point framework? could possibly be? Because that's how we're able to remember it.
Mischa Zvegintzov
Yeah.
Vince Green
Right. And then, you know, we talk a lot about, like, you know, like how to utilize these frameworks. But to your point, if we're just going to come in, and if we're just going to echo Russell, that's an interesting process. But the real opportunity is how do we respect Russell's framework? And make that our own inside of our business? Yeah, take it from him not teach somebody that's not like, again, it's his. That's the intellectual property. And this goes for a lot of different people. It's the same thing you want for your people. Yeah. You want them to utilize that, and understand it and kind of make it their own? Because they brought it into their own processes. Yes. Right is the same way we might formulate copywriters formulate headlines or... yet again, it's just really good example. I mean, what are all the different kinds of headlines out there? Are they are they really that wildly different now? Not so much, we've all learned them from, you know, we're standing on the shoulders of giants, right from the 30s 40s 50s and 60s, as far as copy goes.
Mischa Zvegintzov
Yes.
Vince Green
And, and, you know, whether, when it comes to the frameworks of sales presentations, were dealing with people that used to stand in boardrooms, one to one, or used to go stand on stage and deliver one to many, and now we're doing it on Zoom. And so when you understand these frameworks, it's really easy to kind of bring them in, and just look at all the components... because the you know, that that's your guide, right? If you can, however, your however your brain works, whether we need to see it, whether we need to think it, hear it, feel it, whatever it's going to be. We know how that is. And it's not just rote memorization that brings this out. Because you might have to adjust week to week to week, depending on the audience that you're talking to.
Mischa Zvegintzov
Yeah, yeah. Thank you for that. That's Yes.
Vince Green
There's a lot of there's a lot of make it your own, but not the framework. It's like it's the presentation of using that framework. And there's definitely some modeling and proving the model that can that goes on. Yeah. But But that's where it starts. And again, we're kind of framing this whole conversation better, you know, somebodies first million.
Mischa Zvegintzov
Yeah, good. Perfect. Thank you. And I'm looking over I believe it is your right shoulder and I see a two comma Club Award. Right and that Yep. And in circling back around to one of the things that Russell has perfected is the webinar. He's got a Perfect webinar as a system to carry your message and convert that into customers might be a really simple way to say it. But you yourself have won a two comma Club Award, which is amazing and awesome. So we've got history behind us, or example behind us, or proof of concept behind us as we talk here. But you got it. Go ahead, go.
Vince Green
Yeah, true. Yeah, they're very true. Again, it's what I take out of that. Other than just some, maybe some validation of the concept, or whatever it is, is just the the power of the process. And again, I think something for another day, right? Only because like, but if nothing else, it's that thing that you the belief in the process and implementing it day after day. Which there's a lot of reasons that that came about took a lot of people to bring it about. I want that WITH the of the whole team here at Clickfunnels. So very important to note. And because none of us do it alone, even entrepreneurs, we don't do it alone. So the opportunity is really like if I could come back to it and say like, maybe because we're talking like the first time here is what is it it's like, process and trusting the process. trusting your frameworks. trusting maybe someone else's frameworks, right? Whether it's Russell's or somebody else's. But the fact that you're bringing things into your business, and you you do that because you really understand the marketplace, right.
Vince Green
And one of the things is like when it comes to, you know, understanding your market, if you work your market, that's great. Sometimes we're not. sometimes we have people we work with a lot of people who left high school, I'm just going to take this process from leaving high school to going to university, and maybe getting MBAs or bringing through another way. But we all respect as the professionals in throughout the world. And they didn't just kind of go well, I had I you know, I didn't figure it out. Now I went through all this work, right? So there's a lot of opportunity to work with, with people in that in that realm as well. So there's us, there's kind of those three people, and those people are the people that have the authority, right, they come out, they got they got 10 things on the wall, right. And that's our authority to people. And then the other type of people just just to keep it simple. Even though there's more of this.
Vince Green
There's, there's all of those that are really kind of the problem, problem, relevant type, right. The things that we've gone through. And we've we've come out of this, and we've learned our own systems, processes and frameworks, we might not have brought all of those from prior education, or from prior businesses and places that we work. But we've actually come up with our own framework. So just kind of coming back to that, bringing it back to frameworks, whether you whether you are the professional and you have to market your own business products services offers. or whether you're coming through as an expert who's really figured something out. There's a lot of that going on today. You can see it all over YouTube.
Vince Green
He was like, Wait, I didn't even know that was a problem, you know, and then here's the solution for this crazy thing. It's like, wow, there's, there's actually a solution for something I didn't even know that somebody had a problem with.
Vince Green
And so, you know, again, going back and trusting the process and trusting the frameworks is where you know why there's a lot of people who, you know, whether with us or outside of us, right? The real challenging part. And I, we talked about this before we were before we started recording, but is this whole addition to this false sense of, I need to have a business online, but I think we're past that. I think we're past, you know, I sometimes joke, and you may have heard me say this, like, you got to stop marketing, like it's 2019. And that has nothing to do with COVID, or this whole thing, whether you're into it or I'm not into it doesn't matter. But something has happened in around the world. And you know, as at the time of, you know, it's October 2021 For the past more than a year and a half. But even in 2019 it was time to stop marketing like you like it was 2016. Seriously! like!
Mischa Zvegintzov
I love this.
Vince Green
Right!
Mischa Zvegintzov
Go! Yes.
Vince Green
So we're all figuring out how we want to communicate, whether it's on the little devices that are around our wrist, in our palms, on our desks, wherever it is, and you seen the big the big screens, people are standing in studios now with cameras around the huge screens, and you know, I don't know, 500 people on Zoom, whatever it is, yeah. And, like, there is a lot of ways to communicate and, and get with people. And so this is why, you know, we're always really niching down and starting small so that we can grow to that point that we want to grow to whether you're growing your business to, for legacy for generational wealth, or you're growing into sell, it really doesn't matter. Right. So there's all sorts of opportunities. But you know, at this at this point, you know, really comes down to we talked about like online, there's no more online offline, it just is. And there's lots of ways to leverage it, the 80/20 of that. And then it just, you know, the next kind of thing that we talked about earlier is like, what's his what's the chicken? And what's the egg? Do I need traffic? Or do I need, you know, conversions?
Vince Green
I don't know when it happened, but there was some point, you know, before 2019 That it wasn't about online and offline anymore. But yeah, it just is. Okay. So there is no online, every business has some component of online, every business has some component of offline. Not necessarily are they all marketing in both or are they all selling in both? I get that.
Mischa Zvegintzov
Yeah.
Vince Green
My background is very corporate so and that but There's in every business there is a component of online and offline. And we're talking about experts and people who have a passion and a vision and they see a better life for people. They're, they're part of those people who put solutions to problems that others never knew they had on YouTube. Yeah, that's that's the world what that we're kind of that we're digging into here.
Vince Green
So, but again, we brought it up before but the fact is, there's, there's no more online or offline, and there's so much value in there's a lot of value in local or brick and mortar or offline, however you want to call it in, you know, getting together with people, whether you're teaching training, whether you're brainstorming, whether you're testing, whatever it is, maybe it's implementation, you're bringing them in, really doesn't matter. It doesn't all have to be, you know, on Zoom, or whatever other platform you might be using. There's no shortage of message messaging platforms.
Mischa Zvegintzov
Yeah.
Vince Green
Right.
Mischa Zvegintzov
Yes. I
Vince Green
I don't know. Is that have you seen that, as you've gone through your process? Like, where you're aving to make this decision about traffic or getting some?
Mischa Zvegintzov
Absolutely, yeah, absolutely. I think on on a smaller scale being relatively new, let's say in that expert arena. It's like, my concern is building traffic and not necessarily conversion at this point. Right. At some point, it's going to be alright, the traffic is flowing. I have urgency to convert.
Vince Green
Yeah, there you go.
Mischa Zvegintzov
Is that is that kind of what does that? Did I answer your question, or?
Vince Green
Yeah, I mean, this is again, going back to the sweet spot. We need both.
Mischa Zvegintzov
Yeah, we need. Absolutely.
Vince Green
I love the physical. I love the philosophers in this world. But if somebody says, Do you want the chicken or egg? I just say both.
Mischa Zvegintzov
Yeah. Right. If I could be converting now, that would be amazing. Now that's right. I don't care. Whatever.
Vince Green
I know, the question usually is, which came first? Yes, I'd say it really doesn't matter. Doesn't matter. Because, again, we've come this far, it's 2021. You can put some of your efforts today into traffic, and you can put some of your expertise in your expertise in your time into creating products and services that will convert and offers obviously.
Mischa Zvegintzov
Yes.
Vince Green
But again, that you know, whether it's traffic, we you always need traffic. And always and you know, it's it's funny, one of the one of the presenters at Funnel Hacking live in 2021, McCall Jones came on stage and goes... Look, you guys all have at least, you know, one fan, right? That's your spouse or your mom or somebody in your family. Like, like, it'd be rare. Maybe it's possible that some people don't have one fan. But you know, we have a little bit of traffic and we have an idea we have things right.
Vince Green
Yes.
Vince Green
So we have the seeds that we can germinate that we get water that we can feed that we can flourish and we could let spread right to to to some degree and help us you know, and help us get launched. So anyway, the whole thing about like traffic and conversions. Those are really big topics. But again, within the context of what you need to be doing first, this is, you know, it really doesn't matter. It's kind of both life kind of, yep, kind of both.
Vince Green
All of us are going to spend some time working on, you know, building our audience.
Mischa Zvegintzov
Yep.
Vince Green
Help identifying, you know, that which part of that audience is listening to us How, and we might be could be should be would be speaking to them. Right? And then, you know, testing those offers.
Mischa Zvegintzov
Yes. Yeah.
Vince Green
And it's just as we kind of get kind of close to the end here, like, I just really want to make sure that, like, I don't leave today, whether I come back or not, but I don't want to leave today, right. And let people think that there is this process that you just do it and you move it forward. You do that you have to do the process, you have to do the thing, so that you get the power, right. So you do the thing, you get the power, like Emerson said, you do the thing, you get the power. And then but that it, I don't know, to what degree, you could get a one to 10 or a 10 and a 10. Who knows? Yeah, the thing is, now you got feedback. And that's the thing that we need to listen to whether it's traffic or conversions, right, you do the thing. So you have the power. Now I know how to do it. Now I can do it, I could do it again. Or I could go back here and I could push this little ball forward, right. And now I got I've got traffic and they got conversions moved, how I move the next two. And then if I need to, how do I bring other members in so we can move it in even further?
Vince Green
Yeah.
Vince Green
But that process of speed back, and then learning from it? Yeah, justing. Right. That's, that's, that's really important. If you're going to whether your goal is that is a million dollar word, 10 million 100 million dollar award. Whether it's strictly for profit, charitable, whether you have just that first milestone, whether it's just going to, all you want to change is one thing, and maybe your world or one of your loved ones world or in this whole world, you want to change that one thing. There's such opportunity in 2021, to do it with with all the things that we feel sometimes that hold us back.
Vince Green
They, it's, it's there is much more opportunity than than we've ever had at any time. And I'll kind of close and wrap I'm open to other questions from Mischa, I just want to kind of get one thing.
Vince Green
And I hear a lot, not necessarily from our members, but but just a lot that people say it's so hard to get attention, it's so hard to get someone to pay attention to get them to. And I gotta tell you, it's like there is more attention than ever. We, we are open more and more and more. I know, a lot of people are guarded with their time. But they're they're looking seeking, they're looking for ways to improve. There is more attention than ever right now. So the the way we garner some of the attention for ourselves, is to do the things that get attention. So it's not up to someone else to say, Hey, Vince, would you like would you do a podcast please, because I just I need really need to learn about this. No it's us to go out there and say here this is. Because they are seeking it. They're literally out there looking to give their attention. And when they're not, they're not the when they're on their own their own. They aren't they are on the realm that there's more attention than ever. And that is not going to be that is not going to stop anytime soon.
Vince Green
People are going to Yes, systems processes can automate this, but I just want to make sure that if anybody's out there thinking, Man, that's got to be so hard for anybody to pay attention to be likely, it's it's not. It's just that you've got to put yourself out there. And there's something that you can help other people with in that real. And so we talked about help and serve and that kind of thing. But it's really about that value exchange and so never been never been a better time. And I think I think it will continue for a very long time.