Document don’t create pt #4. I get clarity on HOW TO document and not create. Turns out I love playing with, editing, and crafting the story. If you have Summit Interviews you need sliced and diced and turned into clips that you can push out on the social media I can do that for you. If you need testimonials scheduled, recorded and edited, I can do that for you. I’m intrigued by this idea of creating short form stories that create engagement and create an action at the end. I can chop up a testimonial that I produced for someone into the little mini clips and use it as my own testimonial of what I'm doing. And the customer is happy because I’m in effect pushing it out for them. Win Win Win
Document don’t create pt #4. I get clarity on HOW TO document and not create. Turns out I love playing with, editing, and crafting the story. If you have Summit Interviews you need sliced and diced and turned into clips that you can push out on the social media I can do that for you. If you need testimonials scheduled, recorded and edited, I can do that for you. I’m intrigued by this idea of creating short form stories that create engagement and create an action at the end. I can chop up a testimonial that I produced for someone into the little mini clips and use it as my own testimonial of what I'm doing. And the customer is happy because I’m in effect pushing it out for them. Win Win Win
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Transcript:
MZ
Document don't create part three or four of let's track, pretend it's a different day. It's not as sunny out, I have a different ponytail. Perhaps I've shaved off my would you call them lamb chops? And say get a say. I'm going to talk more about document creating and document don't create. That way. The purpose of documenting and not creating is so we can pump out more content. There's two things I want to talk about an epiphany I had about how I can document what I'm doing now to have more content where it's been a struggle for me or a question. I'm like, I don't really understand this document don't create thing. So I'm going to talk about that. And then the other thing is, what was the other one? Can't remember. It'll come to me. Okay. Listening, make it through the intro. I'll be right back.
Mischa Zvegintzov
Okay, I hope you enjoyed the intro. If you're watching the video, I love that bow. It's so fun. It's like five seconds or four seconds or two, or whatever it is, I think it's so fun. If you're listening in podcast land, it's a much. It's a 32nd. I explained the table rush. Anyway, the other open loop I have for you is the importance of documenting and not creating for speed of having lots of content to put out there, and why that can be so good. And there's different thoughts on it. But I'm going to address that on the next episode. So subscribe, so you'll get the update. Again, this speaks to the power of batch recording. So I'm repurposing all these video clips. Right? So I interview I'm for a client I have now I'm repurposing her interviews. And then I'm also repurposing a testimonial for somebody. So I'm editing it down, creating the nice little testimonial. I'm editing down this person summit interviews, if you have summit interviews, and you want me to repurpose those for you and create content that you can splash out on the social media, I can totally do it. Just my emails in the in the notes, so click on that, send me an email, we'll see if we can sort something out. But I'm, I'm I'm, I was feeling overwhelmed. And I was like, gosh, this is taking some work that I love. So I love playing with editing and crafting the story and taking out the the unnecessary stuff. Just so fun for me. I'm not sure why I like like it so much. But I do. I guess I'm intrigued by this idea of creating engaging, short form stories that create engagement and create an action, like, create this content, create an action at the end. And that action can be tons of different things.
Mischa Zvegintzov
So as I'm editing this testimonial last night and got it came out so good, I just was watching this testimonial going, Oh my God, what an amazing story. What an amazing job I did interviewing it, interviewing this person. And then what an amazing job of editing it. And I have to do next for the other client is chop up one of our interviews that are some of the interviews. That's going to be fun, because it's going to be something outside of what I've started on the creation process, right. In other words, someone's giving me the interview that they made the video that they made for their summit. And then I'm going to slice and dice it. So this is going to be very interesting for me, it's gonna be fun to see how I can tell her story with her video. I thought I was like it hit me. I was like, Oh my gosh, I can this testimonial that I've created for them. And effect. I can chop that up into the little mini clips and use it as my own testimonial of what I'm doing. Like this is the documentation of what I'm doing. So I can say, hey, I created I can put captions on there, instead of putting the captions of what the person is saying. I can put my captions on there saying, Hey, I created this awesome testimonial for these two people, I can do it for you. I can set up the I can schedule the interview, I can do the interview, and then I can chop it up into one nice little five minute testimonial and then I can repurpose that into you know, five or so mini clips that you can splash out on the social media and documenting. I'm documenting what I'm doing with the content that I already created with just a little extra tweak. Such a powerful epiphany for me. Right so because I was like, Oh my gosh, it's I've been creating seven. I'm in the middle of this posting a video.
Mischa Zvegintzov
One of these many clips pushing it out across all the channels, except for LinkedIn, Twitter, Snapchat, I haven't added those into the queue yet, but I can't wait to thanks for hanging in there with me as I'm talking through this, but of course created, I've worked for a few hours on one interview created all these clips of my own. And then I've got that content for the week. And so as I was editing this other content for the client, I was like, How is this all gonna fit together? And I'm like, Oh, my gosh, this is amazing. The I can just repurpose that content and push it out as documentation of what I'm doing. And the customers I'm doing it for are going to be super happy because I'm in effect, advertising for them. How amazing is that? Like massive epiphany. So I'm super excited about that. If you have an interest in having me repurpose some of your interviews, that you've done with people to for a summit or for a challenge or for testimonials, and you want to repurpose it and push it out the same time, have me push it out for you, on what through my channels. Reach out to me, I'm so excited. This is so fun, as this is all coming together. And then if you want to get some testimonials, but you're so busy that that you don't have time. But you see the value in paying somebody like me, I'm super Calendly efficient. I will get the emotional engagement on that testimonial that you want. Even if your Lamborghini guy I'm sorry, no way. Well, I'm at DADGAD. And no judgment, by the way, as I said from a place of non judgment, but anyway, again, if you would like somebody to help you set up the testimonial, interview the person, ie record the testimonial, edit it down to a nice little five minute clip, and then break that out into the mini clips so that you can push it out over the social media. And then at the same point, I'm going to use it as testimony of what I'm up to documenting what I'm doing. So you'll get free exposure to my audience. Reach out to me, maybe we can work something out. Okay, the next episode is going to be the importance of the speed. What what pumping out a lot of content can do for you over and above. Just you know creating looks likes and follows because there's a lot more benefits from it. Okay, listening next episode coming