Build your inventory of stories. The type of story will attract a different segment of audience. The detail that you add to the story will add emotionally based triggers to create further connection. Paint the picture to grow your audience. I practiced adding detail into a story and got instant results. But first let me tell you about my hair.
Build your inventory of stories. The type of story will attract a different segment of audience. The detail that you add to the story will add emotionally based triggers to create further connection. Paint the picture to grow your audience. I practiced adding detail into a story and got instant results. But first let me tell you about my hair.
Build your inventory of stories. The type of story will attract a different segment of audience. The detail that you add to the story will add emotionally based triggers to create further connection.
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Transcript:
Mischa Zvegintzov
Hello, everybody. This is a another episode on storytelling and the power of storytelling and stuff. I just want to address the elephant in the room in my hair. Oh my gosh, I was out shopping today. It's Christmas Eve Day as I record this episode, and as everybody knows, or maybe you don't know if you're new to the Table Rush Talk Show first off, welcome. Welcome. Welcome to my pontificating. My attempts at adding value to my listeners lives to you, dear listener, who is listening right now. And I feel like I'm constantly walking the fine line between Mischa's narcissism and me adding value to your life. And I oftentimes divert.
Mischa Zvegintzov
But anywho anyhow, I was out on my morning walk this this morning. morning walk this morning and and it started raining. The last 20 minutes. It started raining and it started raining pretty hard. And I've got a lot of hair. Never had long hair in my life. But I'm at, coming up March... I'm at what is it night 21 months of letting my hair grow out and thick curly hair. It got rained on. I looked like a wet dog. So if you're watching this on YouTube, because I've finally got the wherewithal to get all my episodes to YouTube. If you're listening on the Table Rush Talk Show via podcast come on over and click on the www.tablerushtalk show.com. And you can you can for sure watch my interviews on that YouTube channel. But perhaps my daily attempts at adding value will be there as well. But we've got the remnants of the wet dog air look wet poodle. That's what it is the wet poodle. There's I think I did an episode a bit ago that was about the poodle episode.
Mischa Zvegintzov
What does this have to do with sales? What does this have to do with with a Table Rush? Well, you got to learn how to tell stories. You've got to learn how to be authentic and hopefully you find people that vibe with you. So if you vibe with me, God bless. Anyhow telling stories. So I have a few episodes of late Russell Brunson is very much about telling stories. A lot of people are about telling stories. This is nothing new, but Russell Brunson hammers on it, find your stories, build your inventory of your stories, so that your listener can relate to you. It'll help you with your sales, what you're trying to sell, communicate your message, all these sorts of things.
Mischa Zvegintzov
And I'm very lucky where I'm on a group three or four times a week. And I probably get called on to share my thoughts. At least once a week. Usually I get it I get a I get to share a thought. Get to share a thought. So today was just that day someone said hey, Mischa, what were you thinking about? And so on, according to you know, Russell Brunson and many others. But I'm going to focus on Russell Brunson just because I, where I really started to pay attention to storytelling again in my life, as far as trying to build an audience. trying to Yeah, build an audience, you know, and ultimately sell this audience, valuable goods and services. Holy mackerel. I will try to (get to) the point. So Russell tells the tale of how he would tell these man centric stories. And so he was getting a lot of man sales. And when he started telling a more female centric story, ie, him and his wife were frustrated trying to have a baby. And so he started talking about the in vitro process, I believe is what it is and how the emotions around that and how all of a sudden, that female audience started to grow. He started to sell more to The female audience, in his Table Rushes. he would literally see in his Table Rush... he would sell from stage, he'd look in the back of the room who's buying and when he, the way he tells it, he, he, off the cuff, shared this in vitro story. And all of a sudden, there was all these women back there buying along with men.
Mischa Zvegintzov
And so I've been really thinking about that a lot. Because I have been telling a lot of these emotionally based stories, I think that tend to, perhaps be more interested to, you know, sort of this, what do you call it, you know, just a more emotionally, I'm going to generalize, a female females might appreciate it more, you know. I'm talking about, you know, crying and emotions and finding my heart center and all these sorts of things, right. And so I've really been thinking like, okay, like, what are some man centric stories. And the other thing that Russell talks about is the details, the details of the story. It's really more of what this episode is about, is about the details of the story. Sorry, it took me a little bit to get here. But the details of the story, tell the story in more detail, paint the picture of, of what was happening at the time.
Mischa Zvegintzov
And so we were talking about sort of Christmas before and Christmas now like before and after Christmas is right. And so I was telling the story about Christmases in my youth as a teenager, as a teenager who liked to party. So Christmas events could be a distraction from that. So here's the here's the story. I grew up with my father, who was a single dad. And so at Christmas time, I would drive from Wyoming to to Berkeley, California to go see mom for that, you know, Christmas week, or 10 days or whatever it was. And this is the detail I added driving across the I80. Driving in my white Toyota pickup truck the 1980 or 82, white tin cans Toyota pickup truck. And how you know, I gave details about the the white Toyota pickup truck how how, what did I say? I can't remember I just gave details. That was a detail driving across the country, this white Toyota pickup truck. And then, you know, I would, I would, I had a friend there in California. So I'd go visit mom and I would be distracted, doing my best to enjoy the Christmas dinner, but really looking forward to hanging out with my, my wild friends after and, and I had the one who was a valet at the hungry Hunter. And I painted a little bit of that picture. We were teenagers, he was valeting cars, right. And to give it more texture, and more meaning and, and some other details and some board for an after stuff. And sure enough, out of nowhere, I get a text on the group, right? You know, you can be on a zoom call, and then you get your text? I get a text from a guy's like, "oh my god, the, the the 1982 engine of that Toyota tin can". And we start this whole dialogue. He's like, Oh, yeah, my, I work on my family's farm. And so, you know, blah, blah, blah. And then I had, you know, we're always working on these old Toyota's and then he said, Did you see that episode? What's the... There's one of these cars show car show episodes and and so I purposefully added rich, deep richness to the story. And then I got a response back. And I thought that was so cool. Right to play with the story and see what the response is. And it worked. So thank you very much Russell Brunson. Anyhow, learn build the inventory of stories. And as I've been thinking about this, more stories have been coming to my mind and I need to tell more of them. Oh, I have a great story about this corner in Jackson Hole, Wyoming that, that I used to drive on. That I get to practice.
Mischa Zvegintzov
So anyhow, let's work on two things. If you take anything from this episode, it's going to be, Build your inventory of stories. Understand that the type of story will attract a different segment of audience and that Lastly, the detail that you add to the story will add emotionally Emotional based triggers to it to to to create further connection. Alright, that's it it's Christmas Eve as I record this. you're probably gonna hear this a month later. I hope it reminds you of an amazing Christmas Eve that you had with your family or what have you. Love to all. Thank you for listening per usual .PEACE OUT.