Turns out Russell Brunson is Human. On his Marketing Secrets Podcast he talks about a real time failure. This is refreshing and lets me know I don't need to be superhuman. This also shakes me up because it means there is no golden goose. I have more failures in front of me.
Turns out Russell Brunson is Human. On his Marketing Secrets Podcast he talks about a real time failure. This is refreshing and lets me know I don't need to be superhuman. This also shakes me up because it means there is no golden goose. I have more failures in front of me.
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Transcript: Mischa Z: 00:03 Recording and walking with my Shure MV88, I just listened to a Russell Brunson podcast. Too is Russell Brunson's, Marketing Secrets Podcast. And one thing I noticed about Russell Brunson, he's really good at staying on point with his episodes. And he obviously has great content. He's very successful at what he does with tons of experience. So I very much enjoy his, um, staying on point. And I realized, yeah, I can veer off a lot veer off of my point. And I love that. And they can have multiple points going at the same time. And I love that perhaps one day, all my episodes will be, or most of them will be one specific point, but as it is, some of my episodes are good at that. And some are good at multiple trains of thought, this is going to be a multiple train of thought episode.
Mischa Z: 01:17 The next thing about the, his podcast today was he showed some great vulnerability talking about how he had a failed webinar. So he does webinars and drives purchases and things like that. And generally speaking, we hear about lots of success. He paints the picture of lots of success, which is awesome. He does have lots of success. But today he said how he ha he had in him and his company, ClickFunnels had invested multiple eight figures in a, in a company and another company to acquire their list. And then so they could market to this list and, and he was doing a webinar to that list. And, you know, 8,000 people jumped on the webinar or something and, and he flamed out in a massive way. And he was talking about it. And he was also talking about at the end, you know, he said, Hey, a lot of us successful folks talk about the wound versus the scar and how, how in a perfect world, you, you only talk about those things that have scarred over. So they're not raw wounds. And he was laughing and, you know, having fun. And he was clearly the state of frustration talking about the current wound of his failed webinar. And, uh, which is really cool because it gave me, or gives me a little permission to talk about some of the wound'ee things that I talk about. Um, and, and I, I dunno if I want to say makes it okay, but, but it, it does happen and it can be refreshing to hear about real time frustration from someone who's super successful.
Mischa Z: 03:44 And he further talked about how, how, you know, some, some failures that led to successes. He had the launch Click Funnels five times, and then on the sixth time, and finally took hold and he was talking about how he did this. It was called 10 X, this 10 X sales conference. And he did his presentation and he made $3 million. This was a live concert or not. It was a live presentation in front of 10,000 people or some such thing. And, and it was so successful, his pitch that he made $3 million, sold $3 million worth of product. And so the next year he goes to it to do it again. And there's a documentary about the whole thing, which now I have to watch, but he brings along a documentary crew and I get under the, under the guise of this thing is going to be super successful. There's 30,000 people at the event this time versus 10,000 last time. So he, you know, they're thinking they're going to make tens of millions of dollars, or he says, billions of dollars. And of course he totally flamed out. So he put out the documentary that shows him flaming out, shows this whole process. Now I have to find it. And you can listen to the Russell Brunson Marketing Secrets Podcast. And he it's like my webinar failed. That's the, something like that, the title of his episode.
Mischa Z: 05:43 And, uh, and you can track down the, this, this documentary of him imploding on webinar or on, on, on, yeah, on a big sales presentation in front of 30,000 people or not having the success he wanted. So it was kind of refreshing. He was just talking a lot about how, you know, he's a performer and effect in, and, uh, you know, it's, he's, he's sales...does salei... s his performance, right? He's, he's performing to sell his very effective product. And it was kind of two things I felt after the podcast episode, the first one was, thank God, he's human. Right. Thank God. Russell Brunson is human. Russell Brunson is human. And then the second thing I thought was, oh, now there's no golden goose out there that ensures success, quote, unquote success and everything we do as a fledgling entrepreneur, um, I've got to get ready to fail.
Mischa Z: 07:11 There's going to be failures. So that, that, that was a very, I was like, oh my gosh, that was disheartening for a moment. But of course, as I like to say, come back to the moment, do the next indicated step and, uh, continue on. It's funny. I managed to stay on point about somebody else's podcast episode being my, being my topic. Um, so yeah, that's, that's, uh, that's it Russell Brunson had a failure and, uh, it, it provided me hope that, uh, we don't have to be superhuman, but then also, oh, no, we don't become superhuman. Uh, gosh, that's it. I I'm right at eight minutes, I'm going to call it good. Have a fine day.