Table Rush Talk Show!

There are influencers out there who want to sell. Bring them a product!

Episode Summary

My eyes have been opened. I had always thought of influencers as endorsing products. But it turns out, there's this whole army of influencers that are telling you to buy the product. And some influencers are really good at it. And what's cool about that, is that they're so interactive and engaged with their audience that they don't need that big of a following. I go into more details in this episode.

Episode Notes

My eyes have been opened.  I had always thought of influencers as endorsing products.  But it turns out, there's this whole army of influencers that are telling you to buy the product.  And some influencers are really good at it.  And what's cool about that, is that they're so interactive and engaged with their audience that they don't need that big of a following.  I go into more details in this episode.  The influencer sell sight I mention is https://about.liketoknow.it/

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Transcript:

Mischa Zvegintzov 00:02

Did you know that influencers out there right now influencers on Instagram, Facebook? And now there's actually cool... Well, they're probably already always has been, but I have... My eyes have been opened to cool apps, websites where that are designed for influencers to help sell the products that they promote.  And there's one gosh, I wish, I'll throw the link in the website. It's like idk products dot com  Here is the site https://about.liketoknow.it/), or something, I don't know, I'll throw the link in the in the show notes (https://about.liketoknow.it/).

Mischa Zvegintzov 01:00

But influencers are looking for products to sell. Influencers want to sell products.  Like that's what they're doing. And some of them are really good at it. Some guests like, show the product and then throw the link in there, you know, in the comment section or, you know, swipe up or whatever. But some actually apply sales strategies and tactics. Sales strategy and tactics over and above a link in the comments section. They're actually going to put in the comments, features and benefits, things like that, or talk points or other things, you know.   Talking points to help sell and they will actually encourage you to buy.  Or they're in their video, they're going to encourage you to buy. And they're going to have offer a deal if you buy within, you know, 48 hours or two weeks, or whatever it is.

Mischa Zvegintzov 02:27

There's a dog, I'm walking by a dude with a weed blower.

Mischa Zvegintzov 02:34

So my eyes have been opening up to this whole world of what's going on on that side of things in the sales world. The E commerce e commerce side of things. I mean, there's the my original, you know, understanding is Kim Kardashian wears a pair of sunglasses, and then she might be doing more of this, but I don't follow Kim Kardashian, but just have an idea of the major influencers that come to mind. You know, whether it could be Matthew McConaughey as a movie star or whatever, you know. That they will endorse a product. It's more of like a product of endorsement. Matthew McConaughey wears the cool sunglasses. People seeing him wear the sunglasses. Then people go to find the sun glasses so they can enjoy the life that Matthew McConaughey has. So an endorsement. Yeah, that's a great way. That's the word that comes to mind. I'll think of it that way.

Mischa Zvegintzov 03:51

But it turns out, there's this whole army of influencers that are telling you to buy the product and have special carts created. website landing pages, carts, the spot where you can buy the product.  L ike they're telling you to go to that cart and buy that product. And there's usually a discount offered in a certain time frame. And some influencers are really good at it.

Mischa Zvegintzov 03:51

And what's cool about that, is that they're so interactive and engaged with their audience that they don't need that big of a following.

Mischa Zvegintzov 04:45

So I think when people will all speak for me, my eyes were opened up I was always thinking of influencers on the endorsement side of things. So if you want to A massive following because it's all about eyeballs. But if you find the influencer that's engaged with their audience and selling, like actively participating in the sale, they only need 3000, 5000, 10, 15, 20, 30,000 followers. And how cool is that? I love that right. So cool. Imagine having an idea of a product itself, finding an influencer, offering them an affiliate pay structure, 20% I don't know. I don't know how the numbers work these days, but we'll just throw a number out there 20%. Or you could do graduated, like a scale. Sell this many. You get this much. When the sales get to this amount, your commission goes up. A lot of you listening again might be like, "duh Mischa". Well, I am like, wow, there's this whole amazing world out there. And I'm in the 2TCCX. Alison Prince is really good at this stuff. Alison Prince is really good at this stuff. Google Alison Prince, one L. She's the master. So she...

Mischa Zvegintzov 06:40

I'm in the Two Comma Clux X which is Russell Bronson's high end, not as highest end because he's got inner circle and then he's got category kings. But it's the inner circles like 50,000 a year his category kings is 100,000 A year.  His 2CCX I think these days is 25,000 or 30,000 a year or something like that. Anyway, I'm in his 2CCX. And I get to jump on classrooms and trainings and get to interact with some of the best internet sales people. Some of the top people in the game, right. I'm not gonna say the best in the world, but I some really, really good savvy people. There's obviously a ton of people outside the 2CCX and Russell Brunson. But I have landed in the Russell Brunson ecosystem. Because he's really good at what he does.

Mischa Zvegintzov 07:47

Anyhow, Alison Prince is in there. She is on the E commerce side of sales. There's like E commerce, e commerce, e commerce world if you wanted to break it in the two worlds. E commerce which is physical products, supplements, beauty supplies, widgets, whatever. And then you've got expert. The expert side is where you're selling information. You are an expert. And you have consolidated the information into courses, coaching, things like that. And sometimes, those two things meet in the middle. So Alison Prince sell is a master at building e commerce, businesses, as well as she's got her whole expert coaching.

Mischa Zvegintzov 08:47

This has been a super fun episode, I had more to say than I thought. Anyhow, I'm going to end with this. There's really cool ways to... Alison, what Alison shows you how to do is come up with products quickly and easily. To deliver to influencers to self. How cool is that? Now this could be a distracting shiny object for me. But I just want to say that the key takeaway for me is there are influencers out there that are good at selling. Like engaging their audience to buy.  Directing and encouraging their audience to buy. I hadn't really found many or seen many across my radar. But once I started looking strategically, they're out there. And I think that's super cool.

Mischa Zvegintzov 09:54

All right, enough. Click on the links, buy whatever I'm selling. How did it deteriorate to that. I want to I'm going to practice I'm going to consciously practice more future pacing and trial closes. So imagine imagine how cool your life would be if you could quickly put together a product that an influencer wanted to sell. And, and you could make extra money from that, too. That's not the best job of feature pain? I'll let you fill in the blanks. It's really cool though, right? Could you imagine? Right? It's like it sounds super easy, right? If you practice and tried that, how cool would that be? Like to me it's awesome. Do you think it's awesome? Anyhow love to all.