Class with Russell Brunson today. We were free to ask questions of him, run scenarios by him on our businesses on what we're up to, and get direct feedback. There is a common theme between successful challenges, successful webinars, successful sales letters, or successful email campaigns. The perfect webinar is a sales sequence for selling one to many AND it is good for many sales vehicles. AND The three reasons why your selling sequence isn’t working!
Class with Russell Brunson today. We were free to ask questions of him, run scenarios by him on our businesses on what we're up to, and get direct feedback. There is a common theme between successful challenges, successful webinars, successful sales letters, or successful email campaigns. The perfect webinar is a sales sequence for selling one to many AND it is good for many sales vehicles. AND The three reasons why your selling sequence isn’t working!
Make results more exciting and tangible. What’s exciting to moms is being able to stay in their pajamas!
The 5 components of the perfect webinar script. Origin story or how you “learned it and earned it”. Secret one, concerns towards your vehicle. Secret two the internal false belief. Secret three the external false belief.. And then the stack and the close.
He relates this to a challenge. So there’s your 5 day challenge. Or your 5 day email sequence to sell something.
The perfect webinar is a selling sequence. It's a selling sequence for selling one to many. And it's good for all things
I’m all in on this idea. I want to master it. And help people master that process. Help people help people.
The three main things why your selling sequence isn’t working!
We went through many real time examples of the above.
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Transcript:
Mischa Zvegintzov
Okay, part three class with Russell Brunson today. class with Russell Brunson. Mr. Russell Brunson was dropping all sorts of knowledge bombs. On class today, there was 3035 of us. And all of us, were free to ask questions of him, run scenarios by him on our businesses on what we're up to, and get direct feedback. Now, Russell Bronson's built some amazing businesses, super successful ton of knowledge, a leader in the direct response marketing space. So having access to that, and being able to hang out with somebody of that caliber caliber. Who is giving you direct feedback is very powerful. So that's what I'm going to talk about, listen in. This is going to be a great episode.
Mischa Zvegintzov
Okay, I'm back part three, part one, I framed a little bit of what the to cc x is, how I'm loving coaching, really diving in more in my life than ever, about coaching, and what funnels are all that sorts of stuff. Part Two was John parks and the four Facebook campaigns he would do today, if he was starting a new venture. So go back and listen to episode two of this little series, because it's awesome. It's awesome. Like, you might already know the information. Maybe it just remind you, or you might not know it, and you'll learn something good. So Part Three now, Russell Brunson. So what can I say?
Mischa Zvegintzov
There was 35 of us on the call today. And there he is smiling. Smiling away. Super authentic, super open. You know, little star struck all of us, of course, just because we're getting to answer we were getting to ask legit business questions of someone who is top of their game in this arena. So that's a little bit of the what I would call the star struck miss. I, on this call, had no questions for him and was just learning taking it in being super inspired. There's people doing awesome things, building really cool businesses getting direct feedback to accelerate the growth of their business. So headlines like here's the here's a good headline. Really what this this one about was to what this episode about was, excuse me what this?
Mischa Zvegintzov
Let me just, gosh, I'm nervous about this episode. I don't know. I don't want to blow and I want to make sure it's all perfect. And so super messy action. But I'll get to a couple of specific things. He said in a moment. I just really wanted to, you know, just say hey, like, he he's, he's giving his experience and we get to play in that arena. And it's super fun, and ton of fun. I asked him a question on a different call one time got a great answer. It was actually about my buddy's sunglass company. And a strategy for growth and sells and sales. Through it by me said oh, yeah, that's great. Name some people who were doing like, ideas was like, have your buddy do it get after it. Go execute. I was like, damn. So that was super fun.
Mischa Zvegintzov
Anyway, today. He gave some people some great advice. I'm I want to look through my notes here and see if I can see specific examples. What he did was so somebody was creating a webinar. And he was helping make the results more tangible, like exciting. So one was, one was like. Hey, if you're talking to two moms who you know have a certain type. What's exciting to them is that they can stay in their pajamas. So you can do X, X and X without even leaving your house and staying in your pajamas. And it clearly was a great headline for that section. So super fun. We're getting all sorts of those little nuggets, little bombs in there. But the way it all started today was he said hey, you know, challenges are all the rage right now just in case. you're unaware. Lots of challenges going on. Like if you're rooting around on the internet, you're gonna see a five day challenge for this a four day challenge for that, you know, five day challenge, get your life together four day challenge, find the relationship of your dreams, five day challenge. You know, learn how to eat better. Whatever, all sorts of cool five day challenges, build a better cake bake a better cake challenge. Excuse me. And he's he said, Hey, you know, in this space right now from what he sees, you know, there's a there's a common theme on successful challenges on successful webinars on successful sales letters on successful email campaigns. He said, basically, Russell says, Hey, I've got this perfect webinar script. And it applies to all of this stuff.
Mischa Zvegintzov
So anybody listening go buy dot com secrets, or read around on the interweb. And you can google perfect webinar script, I'm sure it will show up. But there's five components to the perfect webinar script. There's your origin story, which is composed of a bunch of things, but it's one basically how you learned it and earned it and, and how, you know, this thing, you've got the so great, right, this product offering, it's the best thing since sliced bread. And actually, hopefully, you believe it if you're selling it. And then you've got secret one, which is you address any concerns that somebody would have, again, a towards your vehicle, or the product, secret two is an internal false belief, like I can't do it because I I'm, I'm not smart enough, or who knows, I don't have enough money, blah, blah, blah. The secret. Three is the external false belief. And that's like, oh, you know, my friends will think I'm crazy for signing up or things like that. So you knock down all those objections. Day five is the stack and the close where you you, you go, Hey, this is what I have to offer you, there's a certain method to do it. But you you make your offer to buy your like, here, buy my stuff. It's amazing. I just told you how I found it. I told you what it is and how these false beliefs that you have that it won't work? No, that's not true. It will work. And then you you know, you're like and and actually, you are smart enough to do it. And then you know what, you don't need to worry about your wife because she's gonna be so happy when you're making all this money. And then here's the great deal I have for you.
Mischa Zvegintzov
So there's those five things and so on a challenge. There's your five day challenge, right? Day one, origin story, day two, day 345, right. Or if you're doing an email sequence to sell something, it's, here's a great way to do it. day one, day two, day three, day four, day five on your five day email sequence. And so it was really cool to hear him talk about that and give different examples. And again, this is all common knowledge you can you can go find it if you'd like track it down.com secrets. You can google Russell Brunson. He's got all sorts of great commentary. You know, he's got his marketing secrets podcast. He's got YouTube channels out there. There's all kinds of disciples out there. Obviously, I'm talking about it. I'm all in. I'm in this coaching group. But he went on to say, hey, the psych, the psychology behind it is the same. The perfect webinar is the selling sequence. It's a selling sequence for selling one to many. And it's good for all things for webinars for via cells or video sales letters. For email sequences. Again, I already talked about that. But this perfect webinar framework, other people will call it other things in different markets, other people have different names for it, but Russell's framework I love I love the way he talks about it, it resonates with me. So therefore I'm in the Russell Brunson environment.
Mischa Zvegintzov
But the perfect webinar is the framework for one to many selling and I'm all in on this idea I want to master as well. One to many selling and I want to help other people do that. I want to I want to help people. Help people. Right? I want to help people help people.
Mischa Zvegintzov
So a really cool part today. Thank you for listening to that. Was he gave he gave some specific examples of, of like, when your webinar isn't working, or this the three main reasons why your selling sequence isn't working, is like, I've looked at 1000s of offers, right? And hundreds and 1000s of webinars, email sequences and video sales letters and all these things. And he says it comes down to the three main things.
Mischa Zvegintzov
First, your offers no good. like your offers no good, it doesn't matter how great your story is, your offers no good.
Mischa Zvegintzov
And Two is that you're teaching too much. You're you're teaching the tactics, right, the goal of a good sales letter of a good a good email sequence of a good webinar of a webinar is to inspire somebody. To be like, Oh, my gosh, I need to learn these tactics. Like you influence their thinking, you change their perspective, which is so powerful, you're like here, here's a new perspective, sign up, you'll get the tactics and you can have success. I love that idea. I love this. I love the stuff that I'm talking about with you right now. I'm all in on it, obviously, because I'm talking about it. And so what happens is, as coaches or as experts, or as people trying to sell stuff, oftentimes you can get into teach mode. And he said, so you know, when you're in teaching mode. Either one, the people get overwhelmed. Or two, they're like, sweet, I know what to do now. I don't need to buy this product. So if you step into teacher mode, you're overselling. Or you're over teaching, and our job is to inspire. So I love that.
Mischa Zvegintzov
And number three, is the hooks aren't correct? The hooks are no good. So your whatever you're doing to draw people in to draw attention to you is are no good. And those are the three main things.
Mischa Zvegintzov
That's how we started the conversation today. And, you know, we laid out the frameworks. And then we we dove into it with people who were who had created challenges. So we looked at a bunch of challenges. We looked at some webinars, we look, we got to hear great stories of success around every twist and turn, we got inspiring nuggets. So again, I hope this was valuable. I just, I just you know, my coach encouraged me, because I was going on this one day, I just interviewed this. This woman, Julie, she's amazing. So but how I met Julie was on one of the one of the group coaching calls this open classroom and and Julie and I were on one of these calls with Russell and I was literally telling Julie, I'm like, This is ridiculous. Vince was taking a break. So I'm like, This is insane. Julie, like we get to hang out and be and be like, interacting with a billionaire. I don't know if he's a billionaire or not. Dude's worth a ton of money. He's had a ton of success. But I'm like, This is crazy. She's like, Yeah, this is insane. Right? Like, we have legitimate FaceTime with the dude who's at the top of his game and open and nice and giving. And it's like what it is so cool. And Vince is like, Well, why don't you do a monologue of of those of that experience, right? Like you what great fodder, what great content. And so that's what led to this. Thanks, Vince. Thanks, Russell. Thanks, Julie. Love to all. Thank you for listening. Hope you found some value here. That is the end of part three. I think I have pontificated enough love to all