Table Rush Talk Show!

“The four FaceBook ad campaigns you should have in place when you start a new venture.”

Episode Summary

I was on a class today with Head of FaceBook ads ClickFunnels John Parks and he broke down the four FaceBook ad campaigns you should have in place when you start a new venture. John is a genius and has a ton of success with facebook ads. I took notes and go into detail on the below. You should listen.

Episode Notes

I was on a class today with Head of FaceBook ads ClickFunnels John Parks and he broke down the four FaceBook ad campaigns you should have in place when you start a new venture.  John is a genius and has a ton of success with facebook ads.  I took notes and go into detail on the below.  You should listen. 

Key notes: What FaceBook sells is a spot on someones newsfeed.  It’s an auction. Secret #1 Hidden interests are the inexpensive ads.  Niche down on the interests.

Ad Campaign #1.  A Warm Audience Campaign.  Should be in the hundreds or more.

Ad Campaign #2.  An interest exploration campaign.  An interest based campaign.   Stay specific.  There is less auction-ability on the search terms.  He gave a us an amazing tool to stay specific.  www.interestexplorer.io.

Ad Campaign #3.  “CBO”.  Stands for Campaign budget optimization.  A look alike campaign.  ex whomever’s buying from your ad.  Remember garbage in garbage out. Secret #2 was always change something by creating a copy of it, not by adjusting something that is working.

Ad Campaign #4: A retargeting campaign.  What do you want to retarget? aka remarket.  Remarket to the people who did not take the next step!

The next episode will be the bombs that Russell Brunson was talking about.

Now go sell something!

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Transcript: 

Mischa Zvegintzov 

Alright, ads with John parks. Part two. I was this was supposed to be part one, but I went on a I went in a little bit of detail about how I ended up in the to cc x. And what it's all about. So again, this episode. Oh my gosh, I'm not sure if that little bit is going to make, make the make the the podcast episode the table rush talk show. Okay, here we go try to episode two, take two. If I was to start a new venture today, these are the four campaigns I would have in place, quote unquote, John parks. If I was to start a new venture today, these are the four campaigns I would have in place. And John parks again is I totally okay that I'm making this episode. We're having a bout of insecurity right now. But John parks is does the Facebook ads ads and and strategy for click funnels? So pretty awesome. I was on a call today. So listen into the episode. Enjoy the intro. I'll be right back. All right, can we our table rush talk show, John parks, here you go, I'm going to get to it. If I was to start a new venture today, these are the four campaigns he would have in place. If he were to start a new venture today. These are the four campaigns he would have in place.

Mischa Zvegintzov 

And then quickly, Facebook, sells Facebook sell what Facebook sells is a spot on someone's newsfeed. And it's an auction. Okay. And hidden interests are the inexpensive ads. That's how you get, um, this is secret number one. Hidden interests are the inexpensive ads. So you want to niche down on the interests niche down on the interests. So here we go. Number one, a warm audience campaign. If I was to start a new venture today, these are the four campaigns he would have in place.

Mischa Zvegintzov 

a warm audience, a warm audience campaign, why do you need it? Why don't Why do you want it? Okay, this is anybody that you already have. So your email list. You know, people who have reached out to you, you've got their phone numbers. Get it in a CSV, comma, the eliminated spreadsheet. And then you can Oh, and this is the other key bit of information, you want it to be in the hundreds or more. So preferably, you've got a few 100 You can upload them into Facebook. And then you can market to them on Facebook, warm audience campaign. So that was his number one. I'd go into more detail. But those were the notes I took.

Mischa Zvegintzov 

the second campaign, an interest exploration campaign, an interest based campaign, call it a sandbox, call it an exploratory type, you want to stay specific. And he even gave us an amazing tool. It's called interest explorer.io. Just explorer IO. I am giving you guys the gold here. By the way, we were walking through all this stuff, I got to see all kinds of crazy examples. I'm currently not running any Facebook ads, yet. I am not running any Facebook ads yet for the things that I'm creating.

Mischa Zvegintzov 

And just so you know, the goal is this is this is the message we get from Click Funnels and through the coaching is before you start running Facebook ads. In a perfect world, you would have an organic audience. So perhaps you've got a podcast, a YouTube channel, a blog, something like that you're publishing. So you have an audience. And so you can test your products on your audience. And then when you find something that works and you get some stickiness or an offer that converts, then you start running Facebook ads to it. Okay.

Mischa Zvegintzov 

So the interest exploration exploration campaign. This is where, you know, Facebook sells a spot on someone's newsfeed, that's an auction. And so, if you're going super broad general and interests.  Those terms are the most competitive, hence, most in demand, hence cost the most. So what you want to do is stay specific. And there's tools out there for you to be specific. So for example, if you are going to sell if you had some cool sunglasses to sell, and they were very stylish and they were you know, I'll use my friends example, Tom stern science, Tom, Tom tabash is awesome. He's got stern sunglasses, but also his newest development sought eyewear, and it's awesome, cool 3d printed eyewear. But so for example, Tom, he's, he's got a niche. What's that called, when you can't remember what the term is, but you know, he's got a certain style in mind. Certain, it's the certain person, you know, 30 to 40 years old, certain looks or interests like environmentally conscious, healthy eater, you know, active, you know, extreme sport is not as extreme sports isn't the right word, but just active, active anyway, I could go on and on. But so you would pick fashion sunglasses or sunglasses, you know, you'd find interests that you can niche down with. babbling rambling a little bit, probably not the best example. But you get the idea. You can use the interest Explore tool to suss out hidden interests, and there's less auction ability, so you can get a good deal on your search terms.

Mischa Zvegintzov 

Okay, the next one CBO look alike stat. look alike stack. And that's CBO stands for campaign budget optimization. So when you're playing in Facebook ads, you can do campaign as a button campaign budget budget optimization. But the question is, what can you do? Or what do you do the look alike campaign off of? well for example, one thing is you could do off of the people who purchased so whoever's buying from your ad, you can say you can you can do a look alike campaign. So those exact same style of person is marketed marketed to, so you make a look like you make a look alike of your best audience, like your buyer. And remember, garbage in, garbage out. If you do a bad job of niching down and picking all that you're working with garbage, you're gonna get garbage back. And another tip was always change something by creating a copy of it, not by adjusting something that is working. So I thought that was a fantastic little tip for you fledgling and are professional. Facebook ad runners.

Mischa Zvegintzov 

Lastly, number four re targeting. You do a re targeting campaign. What do you want to retarget? What do you want to retarget another term for retargeting is Remarketing is remarketing as well. So what are Who do you want to retarget you want to get back in front of people it is about getting back in front of people. So for example, somebody clicked to your website. Or perhaps they even went a step further, they clicked into the website and opted in. But they didn't buy. They didn't take the next step and effect. So you can market to those you can retarget to those people who started the process but didn't finish. So super powerful.

Mischa Zvegintzov 

These This is from the mouth of the people who know what the heck they're doing. If you were to start a new venture today, these are the four campaigns to have in place on Facebook ads, a warm audience campaign, upload your current list to to the Facebook, there's a button dude, I thought it was awesome. Then you do an interest exploration campaign and get specific the tool to help you do that is interest explorer.io. Then you're going to create a campaign budget optimization look alike stack a CBO look alike stack that's number three. And number four, is you do a re targeting campaign where you're going where you're RE marketing to the people who opted in, but didn't buy for you example were sent another way they didn't take the next step.

Mischa Zvegintzov 

There you go this is this is I hope you found this valuable I hope this is good. I'm super excited to be learning it I can't wait to start applying some of these methods into what I'm doing and please let me know send me an email my my email link is in our is in the show notes. Click on it let me know Yeah, that's great information or where you built up all the hype for that. You know what, to me super valuable. Let me know what you think. Love to all. Next episode, which would be part three will be the bombs that Russell Russell Brunson was talking about. Alright, peace out