I tease the “If you were to start new venture today these are the 4 FaceBook advertising Campaigns that you need to have in place. Courtesy of Click Funnels John Parks. I lay the foundation for that coming episode by telling you my sales history. From boiler room telemarketing in the financials services industry. What was the commodities markets. To tech sales during the Dot Com Boom of the late 90’s 2000. To my mailer campaigns and telemarketing teams from my 15 years in the mortgage business. And I dive into the power of coaching and investing in a coach. And how in the 2CCX coaching we literally get face time with Russell Brunson.
I tease the “If you were to start new venture today these are the 4 FaceBook advertising Campaigns that you need to have in place. Courtesy of Click Funnels John Parks. I lay the foundation for that coming episode by telling you my sales history. From boiler room telemarketing in the financials services industry. What was the commodities markets. To tech sales during the Dot Com Boom of the late 90’s 2000. To my mailer campaigns and telemarketing teams from my 15 years in the mortgage business. And I dive into the power of coaching. And investing in a coach. And how in the 2CCX coaching we literally get face time with Russell Brunson.
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Transcript:
Mischa Zvegintzov
This episode is about if you were to start a new venture today, these are the four face book campaigns to have in place again, if someone were starting a new venture today, these are the four Facebook campaigns that you need to have in place and these are the Facebook advertising campaigns. So that's what you have to look forward to. I'm going to give you a little bit more of a teaser as well. This comes from none other than John Parkes of of a Click Funnels fame. So I am in the what's called the two comma club X. And it's Russell Brunson and Click Funnels trainee coaching program. It's super cool. It's super awesome. We get to jump on at least a couple of trainings a month and today I got to jump on to one was with John Parkes. He runs Facebook advertising for Click Funnels and they spend a lot of money on Facebook ads and they know what they're doing. So listen in Okay, so here we go. So I was on this training today the the to cc X coaching and this is live training with with John Parkes, who again is I don't know what his title is, but he's doing all the Facebook ads for click funnels. And if you're unfamiliar with Click Funnels, their direct response marketing software, they have some of the great software for that some premier software for that their leaders in the field on giving you the tools you need to thrive with funnels and direct response marketing on the interweb. Lots of cool stuff. I don't know if I want to go down this rabbit hole time check. And this is definitely part one. Anyhow, so click funnels. Google it. If you're unfamiliar with Click Funnels, Google Click Funnels, Google, Russell Brunson hack, Google, John parks, you know, Google funnel marketing. And you will see some really cool stuff. These guys again, are leaders in the game on on online marketing, for their style. There's other players as well. But where do I want to go with this?
Mischa Zvegintzov
And when when I say funnels, we don't want to confuse like a traditional sales funnel. Right? I'm a I'm a sales guy. Love sales. I was in sales as a career for 20 years. First, as financial services as a retail commodities broker, boiler room. Telemarketing basically is what that was. That's how I cut my teeth. Do I say that proudly. Um, other than that, I survived it. And I tried to do it. It's just that that's a crazy business said with love. So I got to do that for two or three years. I have a ton of stories around that. But I cut my teeth on old school, boiler room, telemarketing, and then got hired out of there into the two thousand.com bubble and got to sell tech products data colocation for a few years. And that's where I went started doing door to door I would do I would do phone campaigns, and then also door to door sales. So I was walking into the dot coms in the San Francisco Bay Area. asking to speak speak to the you know, the CEO, the CTO, the general manager, CTO, Chief Technology Officer, CIO, Chief Information Officers, all these all these C titles, and they were all over the place the money was flowing.
Mischa Zvegintzov
But I got to learn how to sell walking in and asking to meet people. And I did that for a few years. And then serendipitously, that means by a stroke of luck, and but grudgingly in 2001 tail end of 2001. I ended up in mortgage as a home loan officer was the only job I could get. My brother in law was a manager I'm a Wells Fargo home loan office in Oceanside, California. So from San Francisco barrier Bay Area to Oceanside to where I worked to North County, San Diego, which is Encinitas, Carlsbad Del Mar all that area. That's where I landed and thrived in home loans for 15 years. There you go. There's there's the picture. Thank you for listening to that. But I laid that as the framework of sales. Like in in mortgages, I was running teams of telemarketers doing a ton of telemarketing on my own, lots of mailers to generate to get the phone to ring. You know, emails, all that stuff. But you talk about sales funnels, but a traditional sales funnel like you call 120 people and then you know, 10 are interested and then you know, to say yes, and x say no, and you've got this funnel, right and you follow up, follow up, follow up, and it's like that traditional sales funnel. Some people have longer sales cycles. I did best I do best in short sales cycles, it seems spent more of that funnel so but we've got funnels in tech land, or on in the on the interwebs sales funnels. And what happens is somebody goes onto the landing page, hopefully you craft a good story that entices them to, to, you know, to buy and then there's upsells and down cells and all sorts of things to funnel or you tell the story and then somebody books a sales call. So there's, you know, there's lead funnels, sales funnels, application funnels, card funnels, all these funnels designed to maximize sales and maximize interaction with your customers and I love it. I think it's a lot of fun. I think it's a great way to sell I'm all in on it. I love it. I three years ago, four years ago, I stumbled across Russell Brunson you know.com secrets and launch I never got this book though. But someone recommended launch. But I was in the middle of getting my kids through high school so I was a stay at home dad being single stay at home dad being in was clear now was not the time. Then wasn't the time. A couple more serendipitous events, Lucky, lucky events, coincidental events. That's what serendipitous is like saying coincidental. I ended up a year ago in in Russell Brunson land because he's one of the best marketers in the world. Wow. This is gonna be like a four part of four part a four part series but I just want to lay the foundation of where am I going? That yeah, so year and a half ago ish. I was like yeah, now's the time kids are out of high school. It's time for me shoes creativity to re rebirth in funnel land, internet land, definitely no desire for me to go back to mortgages for whatever reason, I gave up my seat for good I had a ton of success in mortgages but but I've mentored a one or two people along the way just helped get them going. And and but not my time to be in that business anymore. Again, sacrificed my seat or, or gladly gave away my mortgage loan officer seat. So I've been all in the final game for about a little over a little over a year. And again, part of that is being in the two comma club X. You can Google that too. You could literally type in the number to see see x and see what comes up. It's an awesome coaching program.
Mischa Zvegintzov
I will get to John parks and the the Facebook campaign stuff but perhaps we're gonna have to wait for another episode till episode two. Because I want to talk about the power of coaching, the power of coaching and the power of a good you know, mastermind style group. Now this the two CCS is his is the second that Russell Brunson also has his inner circle. So that's like the highest level that's for the the super achievers, the super successful ones that are they've hit a certain their businesses hit a certain level, and you are having success, you know how to craft a story, you know how to sell, and your product serves a niche very well. When you land in the inner circle for sure. You are, you're you're figured it out? Well, like you're not cheap. Anyhow, I just say that just to again, set the groundwork for what I'm talking about what's going on? And so coaching. So first time in my life, I've really invested in a coach and and coaching to this level. But it's expensive. It's it's a but it's powerful. What can I say? You know, the investing in yourself. Like, I was more of a loan operator, and I bought lots of tapes and courses. I would I've done many of those. As far as my business career is, excuse me is concerned. But I never like took the next level where you got personal coaching. And so what else can I say about that? And I've had great mentors. I Darrin, my mentor in the loan business. Amazing. Like, wow, he laid the foundation for me to have a ton of success and just kissed a good good now and really just show. I don't know what else to say. So I've had great mentors along the way in the, in the in, you know, financial services, met a couple of good guys. One guy just really, yeah, I what's his name, I can't remember it's a while ago. And if I had this episode more together, I would tell you specifically what I learned from them. But I'll save that. I'll save that for other episodes. But I've never done like that paid for coaching. So all the mentors I've had in sales and business have been within the company, and which is awesome. And then you know Zig Ziglar I was all in on Zig Ziglar and all that era of tapes and courses and all those things so Holy Toledo. So now I'm have invested in the TCC acts and act just the knowledge and the access to people who are really good at what they do top of their game. Who are you know, people to learn from the the networking, it's crazy. It's awesome. I was on a call with the Facebook. You know the dude who does Facebook marketing for for click funnels. That's a big budget, I tell you what the budget is the monthly budget. It's a lot. So, yeah, anyway, I'm gonna end that episode with this and say, hey, it's where it was where I am. It's, it's the people I'm hanging out with. There'll be a part of the this little 1234 part series where, you know, I'll talk about the the coaching class I was on with Russell Brunson. There was 30 of us on there, like chatting with Russell Brunson. And then people who had specific questions about what they were doing, got to talk with Russell and get inspired genius ideas, and there's dialogue going back and forth. And I'm sure you've seen the videos going around but
Mischa Zvegintzov
but, you know, Russell and his in his company, you know, the people that he started it with, I think they were offered over a billion dollars for their company and they turned it down. And so these are like, serious, seriously smart marketers and business people. If that doesn't get you excited, then I don't know. I don't know what else to do to open the loop. But I'm going to talk about what I learned today and and share it with you. There you go. So that's part one. Listen to part at least two and three because we're going to have John Parkes part two and most likely Russell Brunson. Part three, and perhaps apart for but anyway, there you go. Enjoy the day and listen to the next two episodes for sure. Peace out love to all