I’ve been trying to post a IG Real, A YouTube short, FB Reals, and a TikTok everyday. Chopping up my interviews. I want to create one short piece of content that I can put out over all those platforms. Turns out there’s lots of moving parts between each of them. Different aspect ratios. Different thumbnail capabilities. Different time limits. In a test to drive engagement and outcomes.
I’ve been trying to post a IG Real, A YouTube short, FB Reals, and a TikTok everyday. Chopping up my interviews. I want to create one short piece of content that I can put out over all those platforms. Turns out there’s lots of moving parts between each of them. Different aspect ratios. Different thumbnail capabilities. Different time limits. In a test to drive engagement and outcomes.
Try to create a hook. Tell the story. All in the limited amount of time. To entice someone to look, like follow, go to a website.
Takes A lot of work! There’s captions to increase engagement. Transcripts, Canva creatives.
Lot’s of fits and starts. I’ve managed to get one out there every 5 days.
And there’s building the Standard Operating Procedures (SOP’s). To systemize the process. And manage the nuances.
So you can one time it! Create a one time procedure. Find as many overlapping opportunities as possible. Makes it easier to scale and farm out bits of the process. To a VA etc. Here’s the SOP.
The ultimate big goal is to create see engagement increase. Looks Likes Follows. And driving outcomes with the videos.
Administrative: (See episode transcript below)
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Transcript:
Mischa Zvegintzov 00:08
I've been trying to post a reel, a YouTube short, or a tick tock every day of a certain kind. That's what I'm going to talk about today. The process of that, and my success rate and the results.
Mischa Zvegintzov 01:08
So a few days ago, and a few days ago, a couple of weeks ago by now, perhaps a week, 10 days. I've wanted to post a I wanted to create a short video clip 30 seconds or less. There's a reason why 30 seconds or less, because I believe it's the YouTube short. No, it's the Facebook. The Facebook real Facebook real, that's got to be 30 seconds or less. That's what it is. And so I want to create one piece of content, short video content that I can put out to all the different short form video options. So there's YouTube shorts. There's Instagram reels. There is Facebook reels. And there's a tick tock there's tick tock and I believe we just call them tick tock now, the Instagram reels you can post to your real page, as well as to your feed.
Mischa Zvegintzov 02:39
Except there's nuances between those on how they look. And then there's nuances across all of them about if you can have a thumbnail or not. If you can, you can pick the start frame or this or if you can pick the the thumbnail or the start frame that people see before they start watching to entice them to to watch. And then there's different aspect ratios of how they're viewed square or rectangle. All sorts of little things nuances. And so it makes it a lot harder. It makes it a lot harder to just simply create a video to post across all platforms. Oh, there's also what's it called? There's also Snapchat. I haven't even messed with Snapchat yet. Now I'm creating edited interview clips as well. So my thought is to create an edited video clip, interview clip 30 seconds or less. You pull up the key point of the interviewer. Try and create a hook. Try and tell that story. A cool story in 30 seconds or less. To entice somebody to look like follow go to a website.
Mischa Zvegintzov 04:29
Watch again yes, barking dog. Park is very busy this morning. And so there's all the work around that around actually creating the story, editing the interview or bits of the interview to 30 second clips takes a lot of work. It's a lot of work. But I'm interviewing people, which I love. At some point, I edit that interview for publishing. I make transcripts, oh, yeah, Will's got to do, you've got to, you get the option to put closed captioning on there. So you put the captions, captions, increase engagement, they just do. So you want to make sure to have captions up there. Some of the platforms will auto caption for you, some won't. And some of the auto captioning is, you get some super funny results. So I've taken to captioning them myself. So you gotta put all these pieces together. And you got to interview the person, all this stuff.
Mischa Zvegintzov 06:07
So there's been lots of fits and starts, I'm managing to get one out there every five days. I've gotten three, because I redid one, to make it to have a better hook or a better. I made it so people would want to click on it, because that's part of it. And what else can I say here. So it's been a lot of work. Trying to get one every day is not happened yet. I am at the same time writing the SOPs or the standard operating procedures. So I'm Systemising this whole process. Super excited about that. So as I'm learning everything, all the nuances, crazy creating the standard operating procedures Systemising it time check. Seven minutes to awesome. I'm creating all the standard operating procedures, which takes work as well. And that includes all the nuances of all the different platforms.
Mischa Zvegintzov 07:30
So you can one time that I've talked about one timing on different episodes, but you're trying to create a one time procedure to find as many overlapping opportunities to not have to remember necessarily, because now you've got the procedures done. So the process, so that way, if I ever want to scale it, or farm out bits of the process, I can hand it to an assistant or a virtual assistant. And I say here's the standard operating procedure. Ultimate big goal is to see engagement increase looks likes follows driving outcome with these videos. I'm getting close to eight minutes. I'm trying to keep my riff episodes, eight minutes or less. So I've got some cool results that have happened. That's what I'm going to tell you about on the next episode the cool results. So come back. Listen to episode two. Click look like Link follow whatever love to all