The inspiration to create awesome sound bites from my interviews continues. It leads to the idea of interviewing specific people to get specific soundbites. I riff on who that is a little bit. And some action I took to execute.
The inspiration to create awesome sound bites from my interviews continues. It leads to the idea of interviewing specific people to get specific soundbites. I riff on who that is a little bit. And some action I took to execute.
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Transcript:
Mischa Zvegintzov
I had so much fun. On my last episode recording on Zoom. I thought I'd do it again. And double bonus. There's video footage. Yay. "Hi!" waving to the cameras. So perhaps this will be. This episode will be up on Zoom or not Zoom, YouTube on my YouTube channel, the Table Rush Talk Show, go to Table Rush on YouTube and you can see the interviews the video interviews. Okay, what was I going to talk about? Oh yes, so the slicing and dicing and the creating, I've got all this long video content interviews, podcast episodes. What could be transcripts that can be sliced and diced and made into small bits to push out on all the social media platforms. to create blog, a blog. Repurpose my transcripts into blogs. I would need somebody that was artful at writing. One who could shine up the transcripts. Because then those transcripts man, Misha could go all over the place. Lots of "ums" and fits and starts and likes. Anyway. I hear you know, since I was like, Oh my gosh. Like if if it got me excited... As I was thinking about being able to slice and dice interviews, I was in to creating soundbites.
Mischa Zvegintzov
I was like, Oh my gosh, there's all these amazing small business owners that are netting, perhaps 200,000 to 300,000 at least a year. Netting means that's their profit a year. Right? So a small business, whether it's a brick and mortar or a coach, or or I don't know, whatever, that small business owner. And they are, after all is said and done making at least two to $300,000 a year. That's profits. Like that's good money for a lot of people. That's good, good money, two to 300,000 year. I mean, it's great money. And if you're growing from there, and there's even more upside from there. That's exciting. And so I was like, Oh my gosh, there's a lot of stories to be told from these two to 300,000 net income small business owners. Right? At least I'm just saying at least they can heck be making millions. Anyway, you get what I'm trying to say. But I was like, I was thinking as I was, as I'll be, if I'm interviewing men and women entrepreneurs, who are having success, at least at that level, they would have so many nuggets and bombs and just information goodness.
Mischa Zvegintzov
And oh my gosh, I could... if I get efficient at slicing and dicing the sound bites of those interviews or video bytes, let's just say sound byte video by video. Excuse me video clip, that's all the same. You get good at that. Or I find that "who" that can help me get good at that. And then just interview and then just pump out these amazing sound bites from these amazing small business entrepreneurs. Right? I was just like a Yeah, like Elon Musk has great sound bites or, or you know even Russell Brunson. Love you, Russell. If you happen to listen to this episode, I can't wait to meet you one day. Interview you one day. But I have a I have, you know what, where it really started to percolate. Just yesterday after thinking about the slicing and dicing of content. And then yesterday I talked to two or three good friends of mine that have really solid businesses where they're making three four or 500,000 a year net that's their profit. And that's a great business that's a great little business. And there's there's no shame in that.
Mischa Zvegintzov
It just really hit me I was like oh my gosh, I've I've been skewed by by the Internet and and all this stuff out there on social media man. All these multimillionaires and billionaires just like... You know there's people people that are doing really well have really good lives. And they're making 2, 3, 4 or 500,000 or more. But I'm just I'm just saying there's lots of stories out there to be told from smart people. Now that person if they've been making three, four or 500,000 a year could have a few mil in the bank, right? Gotten their kids through college. Perhaps Ivy League schools, you know, have a nice house and a nice spot, are doing well in that regard. And there's no shame in that. And are living good spiritual lives even. Engaged in their churches, their communities giving back. And I was like... just like, you know what... I cuz... I realized after talking to my, it was two or three of them yesterday, just he's really poignant, amazing inner conversations would just BS'ing about what they were up to how they were doing it, how they were growing their businesses, how they were generating leads. It was awesome. As a matter of fact, and I'm gonna interview him both hopefully, they if they'll Grace me, you know.
Mischa Zvegintzov
John Flannery is crushing it with referrals. Like what's, where's the bulk of your business coming from right now? His was referrals. "I've got a referral process." And he's crushing it with referrals. And then this other guy is radio man, he's buying radio time and doing am radio and he's doing the hour block interview style advice. Almost like the winfomercial. But he's crushing it. He's just doing really well. 40s and gracing the process. He started about six months ago, he was already doing very well he was just trying to do, it's like, I'm gonna try this radio thing. And I just was thinking, You know what, there's lots of good stories to be told, outside of somebody freaking posting smiling pictures on internet or adding value. Value posts or whatever. I mean, there's the there's so much content out there. So there's actually so many I'm not Pooh poohing any of that. I appreciate you listening to my ramble right now. But anyway, I'll cut to the chase. I was like, Oh, my gosh, I need to start interviewing more small business owners that are profitable, doing well, perhaps growing, having good lives out there. And, like, they've got good stories to tell. They could give great actionable ideas, because they're doing it right. And so to collect those sound bites, oh my gosh, you could just it's gonna be a fun experiment. So there you have it.
Mischa Zvegintzov
And then so I started texting some people. I was like... I'll tell you what I said, I texted because I was I talked to my... The few people I talked to yesterday, were guy friends. So I was like, Oh, my gosh, what, what lady entrepreneurs do I know out there. And to accelerate the process, I started texting a bunch of my friends "Who are the top three female business owners and entrepreneurs that you know, that are making at least two to 300,000 net, that would be awesome for me to interview? And people started responding back. So I'm so excited. We'll see. So so many things to do. So little time. I'm trying to stay focused people. Did I cover the bases here. That's my key question... Did I Did I... I think I'm closing the loop. But bear with me. So I just really wanted to say how I was excited to slice and dice current content. Yes. And then start interviewing more people to have more awesome interviews to slice and dice to pull out awesome sound bites, to push out on the social media to see if I can grow an audience. And in the case of the people that I'm interviewing, as my audience grows, it pushes interested parties towards them. Holy mackerel, so good. So excited. All right. That's it. I'm done.