I watched a Kathryn Jones clip. The gist of it, the people that can tell a story in a minute or less with a video clip are the hardest for marketing companies to find right now. I’m trying to tell the story with a 5 to 7 small clips. I had an opportunity to produce and direct a testimonial for someone and it came out awesome! Start using Calendly! Case studies and testimonials are hard for people to get. I can help you get your heart centered testimonials!
I watched a Kathryn Jones clip. The gist of it, the people that can tell a story in a minute or less with a video clip are the hardest for marketing companies to find right now. I’m trying to tell the story with a 5 to 7 small clips. I had an opportunity to produce and direct a testimonial for someone and it came out awesome! Start using Calendly! Case studies and testimonials are hard for people to get. I can help you get your heart centered testimonials!
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Mischa Zvegintzov
Part Three document don't create. Which could also just be called a status update. By the way, this is super valuable. Anybody who's paying attention should get ideas on how to create content or be able to monetize some of their efforts. Doing what you love and are having fun with. Right now I'm having a ton of fun interviewing and recording content, and then chopping that content up. Trying to create tell the story in as short a time as possible. And then push that little story out over the interweb over the social media. And Catherine Jones, does anybody know Catherine Jones? I watched this Catherine Jones presentation, Catherine Jones is an awesome funnel design creator. She makes awesome funnels teaches people how to design engaging, how to tell the story with a funnel, to get somebody to engage and buy, hopefully, right. And Catherine Jones is a master at it. So she has courses you can go check him out. Catherine Jones. Hey, Catherine, if you happen to see this, everybody's subscribed. YouTube, Catherine. But Catherine Jones she gave this presentation, Funnel Hacking live 2021 I was there. I think it was that one. I don't know I've lost track. Everything is getting so fuzzy. In a good way, like all so much is happening so much good stuff.
Mischa Zvegintzov
But Catherine Jones Show this clip of this very successful. We're talking like 100 million dollar successful type of a person who said the people that we are trying to hire right now that are most important for us that are the hardest for us to find. Are the people that can tell a story in a minute or less with a video clip. So the people who can learn how to tell a story with short form video, or the shortest form video. Tic TOCs got 123 minutes in go short as you want. I heard of a tic TOCs going to five minutes to compete even more with YouTube. What we've got, you know, reels, shorts, stories. Yeah. So being able to tell a story without my idea is to be able to tell the story with five of the little clips. So you create an arc of five to seven clips to pull somebody in. And then you've got your call to action. Call to action at the end, like call to action along the way, but a serious call to action at the end. And it's been fun to go through that process.
Mischa Zvegintzov
Where am I going anyway? I'm gonna do one more loop. Nope, I've done enough loops over their last track. It's one of those mornings. Holy mackerel, it's one of those mornings super fuzzy took me a while to get to gather momentum.
Mischa Zvegintzov
So yeah, it's it's very important to in this market to learn how to tell a story in a short time as possible. And this is for a story to create an action and that action can be lots of different things. So hook story offer Russell Bronson's framework hook story offer. So my idea is take these interviews, take these things, take these stories, turn them into five to seven parts and try and grab somebody so they want to watch all five to seven of your clips, and then they'll take whatever action you want at the end, which could be subscribe by etc, etc. Unlimited things look like follow
Mischa Zvegintzov
Where was I going with this? Oh, so this is where I was going with this. Another success I had was I, somebody was wanting to get a testimonial. Someone came to me and said, Hey, someone wants me to make a testimonial for him. You love doing videos and you're interviewing and doing all this stuff? Will you make this testimonial with me? Will you help me? I was like, Absolutely, I will do this testimony, I'll record it. I'll slice it and dice it. And then I will get it to said person who wanted your testimonial. And I went to the Calendly, you've heard me talk about Calendly, like schedule, start scheduling things on Calendly. If you're not, it just makes it so efficient. You don't have to go back and forth. Especially if it's business related or professionally related, again, on Calendly, or a like, calendar schedule. They're so powerful. I talk to people who are super successful. And my eyes like they have created really powerful businesses. But they're kind of old school. So they still haven't embraced the calendar functionality. And I'm always amazed. I am amazed. I'm like what? That seems like the most basic thing you should be doing. So I said, Okay, let's make it official. I send them a Calendly. We set it up via Calendly. I recorded it, I referenced I used the MV 88 Plus mic, which is Shures. Video application, it's geared towards a video application. And sound came out awesome. And so I'm creating all these clips, I was editing it last night. And I had a massive document don't create inspirational moment.
Mischa Zvegintzov
But nonetheless, I'm going to try and weave around back to that hang in there with me Be patient with me. It hit me that you know case studies and testimonials are so important. And a lot of people are bashful about getting them don't know how to get them maybe don't know the questions to ask. But I created a method for asking the testimonial that creates a story arc with a testimonial. And so I used it on my buddy. I added it up last night it came out awesome. I'm like, oh my god, this is awesome. It's so awesome, heartfelt, poignant. Like it's so good. It could be that I just know all the parties, but it hit me. People need help getting their testimonials. And so I can help you, you get your testimonials. Like if you literally swallow do for you. If you want me to you give me a list of your five or 10 people that you think would be awesome testimonials. I will reach out to them for you in your name. I mean, it'll come from me, but I'll say I'm representing you. And I want to set up a testimonial. And I'll record it. And I'll edit it up. And I'll give it back to you. Dear watcher listener right now. I'm gonna charge you for it. But I'll do it for you. And we know how powerful testimonials are for the sales process. And listen, I'm a heart centered guy. So I'm gonna ask good questions. And I'm gonna suss out the the good stuff. So, if you're keep that in mind, if you're a Lamborghini guy, and you're, you're selling the shiny object. And I say this with love. I'm just saying, I'm looking at I got a ponytail. Keep that in mind. Like you're not gonna go hey, I started working with blah, blah, blah. And now I have stacks of money and it's all about money and lala land success. Right, which is great. I want money. I want success. Well, I'm open to it. I've let go of attachment to it. I think you get what I'm saying.
Mischa Zvegintzov
You know what, I'll help you. I'll try. It's gonna cost You get what I'm saying. So I had that massive epiphany of I can help people get testimonials. And they'll be awesome. And I'll edit them up and give you amazing content, testimonial content that you can splash out across the social media channels. And, hey, maybe you're watching this, and you like recording people and you like doing that and you'd like slicing and dicing content. You could do the same thing. Right? What an awesome little idea. I'm sure people are out there doing it. Okay, that's enough here. I've gone well past my eight minutes and I met 10 minutes and 45 seconds, but I'm going to open a loop for you. So I have this amazing I got these amazing epiphanies because I was feeling overworked and overwhelmed. I was like, Oh my gosh, I get how the document don't create in regards to all this video stuff that I'm doing where it's gonna be awesome, and I just I'm so excited. I'm going to talk about it the next episode. Alright, love to all