Brandon is a 2 Comma Club X Award winner. Which means he created a funnel that drove at least $10,000,000 in revenue. And there is a lot of blood, sweat, and tears in that award. We go deep on the Funnel Hacking Live convention. Blue Ocean Strategy. The Avatar. Meeting the customer where they are at... Brandon has a big big heart. Cares for his customer. Works his tail off and is always learning. There's loss and redemption. Successes and failures. Nuggets to be had and lessons to learn. And OH YEAH! IF YOU ARE A CONTRACTOR WANTING TO SCALE YOUR BUSINESS... YOU SHOULD REACH OUT TO BRANDON.
Brandon is a 2 Comma Club X Award winner. Which means he created a funnel that drove at least $10,000,000 in revenue. And there is a lot of blood, sweat, and tears in that award. We go deep on the Funnel Hacking Live convention. Blue Ocean Strategy. The Avatar. Meeting the customer where they are at... Brandon has a big big heart. Cares for his customer. Works his tail off and is always learning. There's loss and redemption. Successes and failures. Nuggets to be had and lessons to learn. And OH YEAH! IF YOU ARE A CONTRACTOR WANTING TO SCALE YOUR BUSINESS... YOU SHOULD REACH OUT TO BRANDON.
Find Brandon Guthrie Here:
Just some of my notes from the interview: We start with a rant on how Funnel Hacking Live was so amazing. “It’s hard to get out of the dungeon sometimes.” All the Funnel Hacking starts are walking around with us. The speakers are just hanging out and ready to talk. The networking was effortless. It was truly epic and Brandon gives you a good sense of the vibes.
I just did what Tony Robins Said… I burnt the boats. I hucked it. I went all in.
So what I loved about that question, and that's what people need to know… where is your customer in their journey? So that way we can niche down target appropriately. And have a better return on investment.
Where along the journey are your listeners? Are they just getting started? Have they just started to see success? Or are they hitting a milestone like a two comma club or trying to get level depends. So your listener could be at a different level wherever they are at and that journey of theirs? This is where I should tell my story from. My story should adjust to the audience.
And a really important part about that. Is that you actually want to try to, on purpose… Intentionally make your ideal client the people that are at the point in the journey where they can afford what you offer.
Teach the what for free and the how as your paid programs.
But if you're running paid for if you're running ads, and you're paying money, you're gonna probably want to turn your target to yourself in your journey, when you first started having success and you and you made a commitment.
"finding clients with money"
There’s crashing and burning. Covid. Running toward the fire instead of away from it. Phonix rising from the ashes.
So I had already made this shift to making like it about heart and about caring about my client. And the person that even on the other side of the ad, and I was already about that and impact and, and I was going more and more and more into that every month.
Big Heart. Big Big Heart. He has studied his craft. A lot. And he has worked.
He is all about impact now. How can he help those who are suffering with the same things as his aunt.
We go a little deep on the blue ocean strategy and how to refine it. How to dial in your avatar. Builds funnels and drives adds.
Administrative: (See episode transcript below)
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Transcript: Russell Brunson, Myron Golden, Funnel Hacking Live, Dan Henry, 2CCX, Seth Godin, Den Graziosi, Blue Ocean Strategies,