I’m inspired by my friend Carisa to start repurposing my hundreds of hours of content. And it turns out there are a whole bunch of ways to do it. And a whole bunch of results it can drive. A little more on the Tools For A Good Life Summit and how powerful Carisa’s interview was. And a brief recap of Green Vs Red activities.
I’m inspired by my friend Carisa to start repurposing my hundreds of hours of content. And it turns out there are a whole bunch of ways to do it. And a whole bunch of results it can drive. A little more on the Tools For A Good Life Summit and how powerful Carisa’s interview was. And a brief recap of Green Vs Red activities.
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Transcript:
Mischa Zvegintzov 00:00
Carisa one of the people that I interviewed for my Tools For A Good Life Summit, went ahead and broke up our interview our interview into 20 or so, amazing little clips, which is totally given me the inspiration and the idea to start making all these little reels and things and repurposing them out there on the interweb. And see if it drives, looks, likes, subscribes, thumbs ups, Lead Magnet stuff. This episode is me talking all about that.
Mischa Zvegintzov 00:38
(Intro) You know, when someone is selling from stage, and at the end, the audience gets up and rushes to the back of the room to buy. That's a table rush. My name is Misha Z. And the table rush talk show is all about bringing you the tools, strategies and tactics that you can use to grow your audience and inspire them to buy.
Mischa Zvegintzov 01:04
I had this idea and it's definitely not a new idea or, or haven't coming up with anything new and everybody in the world is already doing it or thinking about doing it or whatever. And I've got, you know, 60 hours worth of interviews, I've got 400 podcast episodes, or something like that, actually about 350 Not including interviews. And I was thinking it's time to start slicing and dicing, slicing and dicing that content and re repurposing it or putting it out on on all the other social media platforms. So you've got you've got TikTok, of course, Instagram rails, Facebook, regular old Instagram. But I could take...
Mischa Zvegintzov 02:15
What happened was Carissa, one of the people I interviewed for the tools for Good Life Summit. Such great interviews, she's a nutritionist, go check her out Tools For A Good Life Summit, she gives some great, great tips, tricks and tools on how to just maximize your nutrition for a healthy mind. Not to get ripped. Or not to have the best body in the world, by all means go do that. But this is more for energy, maximizing your energy and stabilizing your moods and stuff like that, which is what I wanted, I wanted somebody to have the summit to speak to nutrition to stabilize your moods. To have a healthy mind, energy, body. Not to be lean as hell and starve yourself so your emotions are pegging all over the place. Not that that happens to anybody. I tend to get hangry anyway hangry you know, hungry, angry hangry. Ahh a bit of a distraction. But she asked me to slice and dice up her videos, so she could use different sound bites to make ads, because she loved all the points we covered and the energy that was created in the in the interviews. So I did that for her bites, or something like that, you know, most of them a minute or less anywhere from five seconds to one minute long. And it became very clear Holy mackerel. Like I could take all those clips and with a little bit of work start putting em out on social media. And and start seeing if if that would grow my audience, as well as point people to the Tools For A Good Life Summit from those clips.
Mischa Zvegintzov 04:35
So I've got 20 interviews on there. I could do the 20 free interviews slice and dice and let's say I could get 20 sound bites from each interview. All the sudden I've got 400 sound bites, video clips. That's a lot of content to post and drive traffic and grow an audience. And then I've got 20 of the VIP interviews, you can check out all this all these interviews, of course, at www.ToolsForAGoodLifeSummit.com. You can register for free, and get access to the 20 General Admission free session interviews. And then if you buy the VIP pass, you get lifetime access to all the video interviews, including the VIP interviews, where I go deeper with each of the speakers. And then there's mp3 downloads, the transcripts, gifts from the speakers, all this cool stuff. But I could take the 20 General Admission interviews, slice and dice them and say, hey, if you'd like that sound... or whatever point that soundbite people can click on the, you know, your bio (static)... Summit. And then I was also thinking, Oh, my gosh, the VIP stuff super good. You know, could slice those dice, slice and dice those all the sudden I've got 200 or 400 clips. And I could use those to point people and encourage people to buy the VIP pass.
Mischa Zvegintzov 06:20
So that's a ton of content to push out across the platforms and see if it grows my audience and grows. click throughs. So I... Duh! people are doing this in mass. But I was thinking, oh my gosh, I have been creating content for a year. And I really have not done much to promote the content. And you know, the other thing to do is to get start going on other people's podcasts and YouTube channels and things like that. So I just think how funny is that? I'm late to the party, but very excited to, to, to start to repurpose some interview, some of the interview and podcast content. And then the other thing is, I send out a weekly email now, I could turn that into a blog. Right. So and then I could take the daily transcripts of all the podcasts, and perhaps edit those to a daily blog as well.
Mischa Zvegintzov 07:43
So I've got all this content. So which leads me to a dilemma. This is the dilemma. This is the rest of the story. Do I start to do it myself? Or do I find out who to do it for me? Do I want to invest in the WHO to do it for me? Because it could be you know, it's resources. It's to pay somebody and but I was thinking man, if he somebody good who could lop a 30 minute video interview into 20 pieces of content that'd be pretty awesome. Could be a cost effective way to go. So more will be revealed... If you'd listened to it a couple episodes ago I was I referenced tightening up my calendar and and working more with my calendar and daily activities. You know, green versus red, green or income producing activities. Red are let's say administrative paper pushing activities or busy work. You feel like you're gaining ground but you're not so it's establishing what are your green which your green activities versus your red activities and then you calendar the green activities and you do those no matter what. And you turn off your phone. You turn off your distractions. You lock your door. You you know close the blinds. You get those green activities done as their calendared. But I was going to calendar perhaps an hour a day of of content creation.
Mischa Zvegintzov 09:33
How does Gary Vee say document don't create. I still haven't figured that out. But anyway, there you go. So more will be revealed on that. Perhaps look for a barrage of daily content from me. Perhaps! And perhaps I will be finding somebody to help me slice and dice the videos. Podcasts. Excuse me. Finding the sound bites. But very excited. I think it's exciting. I'm very excited to A) see if it drives traffic. And B) If it drives click throughs to the Tools For A Good Life Summit. Okay, that's it. Have a good day people.
Mischa Zvegintzov 10:21
(Outro) Thank you. Thank you for listening to this episode of the cable rush talk show. For resources to help you sell your stuff. Go to B E L O V E dot media, forward slash resources. That's the love dot media forward slash resources. And be sure to subscribe, comment, five star and share. Thank you again for listening