As I record this episode it is officially the 1 year anniversary of the podcast (Errr “talk show”)! But this episode is about storytelling and I’ve got a story to tell you. And I give three tips to help you with your storytelling.
As I record this episode it is officially the 1 year anniversary of the podcast (Errr “talk show”)! But this episode is about storytelling and I’ve got a story to tell you. And I give three tips to help you with your story telling. So much of sales and marketing today is about storytelling. Of course sales has always been about storytelling. (OMG that's a lot of "storytelling").
But the way we have the internet, podcasts, Youtube, TikTok, Clubhouse, Discord, et al. Storytelling is more important than ever.
And of course we have webinars as being a sales and marketing tool One to many selling.
How cool is that? One to many selling! I love that. Webinars. Evergreen webinars that sell while you sleep. You can drive traffic to your webinar and if it sells, and covers the cost of your advertising dollars than you are in that sweet spot. You have positive return on investment (ROI).
Some schools of thought would have you lose money on your marketing to your webinar because you are building your customer base that you can monetize in the future. An interesting thought. Perhaps just to encourage us to spend money on advertising when there is a negative initial return on investment.
You can also generate organic traffic by taking the time to learn to tell stories on your Podcast, youtube channel, or blog. And if people are interested in what you are up to you can point them to your webinar and then they buy your product offering.
My current coaching group run by is big is big on storytelling. Specifically:
The head of my coaching group, Russell Brunson, is very effective at telling stories. He tells many of the same stories over and over again. And it is clear that you don’t need a lot of stories to tell. You just need to find the ones that work. And I love that. But we have to practice telling the tale.
But I have an idea on how to use my skill set to help you tell your story. In an exiting way, even if you’ve told it for the 100th or 1000th time…
…Anyhow, the power of storytelling. If we are looking to sell our products or services we need to get good at telling our story. Which includes inventorying our stories and practicing telling our stories to see which ones work where.
Opps! I never got to the story I have to tell. I will save it for the next episode.
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