I had a major break through moment. I finally saw how to borrow someones authority and the power of it. YouTube channels, podcasts, and blogs are great places to publish because they are SEO searchable. And they are indexable. I’d interviewed a memory specialist Lisa Randall. She helps people thrive in old age with memory courses. I interviewed her and repurposed her interview into 10 15 clips. All of a sudden, as I’m pushing out these little clips, people are engaging me like I’m a memory specialist. It was freaking cool. I got to borrow her authority.
I had a major break through moment. I finally saw how to borrow someones authority and the power of it. YouTube channels, podcasts, and blogs are great places to publish because they are SEO searchable. And they are indexable. I’d interviewed a memory specialist Lisa Randall. She helps people thrive in old age with memory courses. I interviewed her and repurposed her interview into 10 15 clips. All of a sudden, as I’m pushing out these little clips, people are engaging me like I’m a memory specialist. It was freaking cool. I got to borrow her authority.
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Transcript:
Mischa Zvegintzov
Good day, table rush talk show listeners, I am so glad to have you on and listening. And watching today. Just wanted to start with that. But anyway, this episode is all about how to borrow somebody's authority. How to borrow somebody is authority.
Mischa Zvegintzov
I had a major breakthrough. epiphany moment, aha moment, I finally sort of saw how to borrow somebody's authority and the power of it. So listen in and learn. Right, as everybody knows, by now, or perhaps you don't, because you're new to the show, welcome, new to the show people.
Mischa Zvegintzov
Somebody just walked by. If you've listened to any of my previous episodes, I just think it's so funny. I am the crazy person. You realize, as we walk and talk and record into these boxes, it's a fine line between the homeless and us. I'm just saying homeless people are walking around rambling. There rambling away, who are they talking to? They probably have an audience, we just can't see it.
Mischa Zvegintzov
Anyhow, I've been diligently publishing every day for a year, actually, more than a year now. And it took me about a year and one month to have some major breakthroughs, epiphanies. Well about the power of doing that, which maybe I'll get to in this episode, maybe I won't just know that publishing every day for a year to your chosen platform and what I would consider a publishing publishable platform, because it's indexable. It's Seo searchable. It has longevity as a base of content that you own. I would consider that YouTube channel cuz you're creating the video. searchable, obviously, YouTube, highly searchable, highly searchable. indexable, somebody searches something. There's a great chance your documentation, your story, your whatever comes up. Well, it can you know what I mean, there's not a great chance. There's a chance, or podcasts, podcasts, podcasting, is super searchable indexable, somebody could go to google.com and search the subject that you talk about. And then all of a sudden your podcast comes up, because you've got shownotes, because you've got, you know, the terms of the right places. And it can be super messy. Trust me, my podcast is coming up in certain places now because because it's out there and findable. And then lastly, blogging, blogging, and it's definitely come into my awareness how powerful blogging is. You know, the written story. What I don't consider publishing, although a ton of people would argue, would be posting on Facebook, would be posting on Instagram, would be posting on Tik Tok, Snapchat, any of that stuff. This is what I would tell you. Those are distribution channels. About think of it that way. It's just a distribution channel. Facebook could go out of style today. Overnight. There's Facebook slaps, Google slaps, there's all these terms. And if that's your main source, that's no good. However, if you control the content, if you control the creation, in blog, podcast, YouTube channel. You can slice and dice repurpose all that content out to the social media channels. So those are distribution channels. And there's going to be new distribution channels. There's clubhouse there's all these things out there. I'm an old guy, so Well, old ish. There's people older than me. But as I'm in my 50s
Mischa Zvegintzov
Perhaps I'm not as aware of the new apps as they come in. to fruition what's another distribution channel, LinkedIn, Twitter. So create your content on your blog, your YouTube channel, and again, YouTube channel could go away. But if you're on YouTube, you own you have all that video. Searchable stuff, right? Because you're in effect creating it and then pushing it out on YouTube. You get what I'm saying. People are going to disagree. ton of people having success, just tick tocking are building businesses straight from Tik Tok. God bless him. Go do that, if that's calling to you.
Mischa Zvegintzov
Now, thank you for listening to that read the power of authority. So I've interviewed a bunch of people. I recently had the interviewed somebody a memory specialist, Lisa Randall. She's a genius. Check it out, you can hear it, you can watch the Lisa Randall interview on the YouTube channel. Or you can listen to it on the table rush talk show, which also goes out as a podcast, just google google table rush talk show on any of the search table rush talk show on any of the major podcasting platforms and it will come up. Again, the power of borrowing somebodies authority. So Lisa Randall, super smart memory specialist, she literally helps people thrive in old age, with her memory courses. Like she helps them have better memories in old age than they did before they hit old age. She proves through science, science proves that the illusion of your memory having to go have Alzheimers of all these things, perhaps is just that an illusion if you work on it, not to say that whatever those are rabbit holes, I don't need to go down. You get what I'm saying?
Mischa Zvegintzov
Lisa's super smart. I interviewed her had a lot of fun. Had to switch hands on the water bottle. And I slice and dice that content. I sliced and diced that into a bunch of 15/32 One minute clips, probably about 10 of them. 15 of them. I'm currently in this repurpose content mode. And so I push a ball out across a district. I push it all out across the distribution channels across YouTube shorts across reels across, you know, Instagram and Facebook reels across Tik Tok. Just those created a ton of engagement. It was super awesome. And I posted engaging clips of her being really smart. And explaining how it all works. The hypothalamus all these things. Go this into the interview, you'll figure out what the hypothalamus is. But I started getting it started getting direct messages. asking me about memory stuff. Right? They're like, Oh my gosh, you're so smart about all this stuff. Oh my gosh, you know, this is the course that I like, oh my gosh, she should read this book. Oh my gosh, tell me more. Misha, tell me more. How did you get involved in all this memory stuff. I interviewed somebody slice and dice the interview. chopped it up, send it out. It's very powerful. All of a sudden, I'm perceived as an expert in the memory space. And all I did was interview somebody, ask some engaging questions. Smile. I'm very, I react a lot like I am very emotive. So I have that going for me or not. If you like an emotive people, then you will be irritated. By the way I respond to people. But no matter. I got to borrow Lisa's authority. I'm very excited to interview because I'm all into sales and marketing. That's my main thing that I'm talking about and diving into right now.
Mischa Zvegintzov
I love spirituality. Love A Course in Miracles. I love prayer meditation. You know, I'm all into the 12 step recovery programs just been sober. Super long time. Lots of stuff I'm into. But I'm excited to. I've interviewed some really smart sales and marketing people, and I can't wait to slice and dice that content, push it out and be and be an I am an authority. I've sold a lot of stuff, done a lot of marketing, but in the new in the digital area. Anyway, you get what I'm saying. I'm very excited to create that engagement to increase my authority by interviewing other people and then repurposing that contract content and distributing it out across the channels. Alright, I'm done. That B might be my most concise episode. And eight or 10 Thank you for joining me on the journey. Love to all subscribe. Subscribe in the bottom corner. I think it is right over there. If you're listening on on a podcast platform, subscribe. Rate give me a five star if you're watching this on YouTube, is it subscribe or follow? I don't know. I'm still sorting all that out. Love to all