Table Rush Talk Show!

601 - From ABC to ABQ: Evolving the Art of Closing in the Digital Age

Episode Summary

n this episode, I share how I transitioned from the classic 'Always Be Closing' sales mentality to a more nuanced approach in today's digital marketing world. I explore the concept of 'Always Be Qualifying' and reveal how to lead your conversations strategically to determine if a person or business is the right fit. Listen in as I offer insights on improving your digital marketing efforts by pre-qualifying your audience to guide them towards a 'yes' or 'no'.

Episode Notes

In this episode, I share how I transitioned from the classic 'Always Be Closing' sales mentality to a more nuanced approach in today's digital marketing world. I explore the concept of 'Always Be Qualifying' and reveal how to lead your conversations strategically to determine if a person or business is the right fit. Listen in as I offer insights on improving your digital marketing efforts by pre-qualifying your audience to guide them towards a 'yes' or 'no'.

Encapsulated Show Notes:

• Introduction to the 'Always Be Closing' concept and its origins in sales.
• Discussion on gender dynamics in sales and financial services.
• My journey through telemarketing, door-to-door sales, and the creation of telemarketing teams.
• Introduction to the 'Always Be Qualifying' concept, emphasizing continual assessment of potential clients or partners' fit.
• Transitioning traditional sales tactics into the digital marketing space.
• The importance of pre-qualifying in digital content creation and the fatal flaw in many people's web offerings.
• The strategic advantage of guiding potential customers towards a decision.
• A practical example from my experience as a mortgage banker, demonstrating the power of pre-qualifying.

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