Table Rush Talk Show!

684 - Mastering Sales and Branding with Joel Stevenson: From Wayfarer Success to Vendasta’s Brand Strategy

Episode Summary

In this episode, Mischa Zvegintzov engages in a compelling conversation with Joel Stevenson, a veteran in sales and leveraging technology for productivity. Joel shares his experiences and insights gained from leading Wayfarer's B2B sector to a remarkable $400 million in annual revenue. Currently the GM of Direct Brands at Vendasta, Joel discusses the nuances of branding, the art of effective communication, and the importance of adapting to the evolving landscape of sales and technology. This episode offers valuable takeaways for anyone looking to enhance their sales tactics and branding strategies.

Episode Notes

In this episode, Mischa Zvegintzov engages in a compelling conversation with Joel Stevenson, a veteran in sales and leveraging technology for productivity. Joel shares his experiences and insights gained from leading Wayfarer's B2B sector to a remarkable $400 million in annual revenue. Currently the GM of Direct Brands at Vendasta, Joel discusses the nuances of branding, the art of effective communication, and the importance of adapting to the evolving landscape of sales and technology. This episode offers valuable takeaways for anyone looking to enhance their sales tactics and branding strategies.

Show Notes:

• Introduction of Joel Stevenson, his background, and his current role at Vendasta.
• Joel's journey in scaling Wayfarer's B2B business.
• Insights into effective sales strategies and leveraging technology.
• The role of communication and the right timing in branding.
• Joel's perspective on the current trends in sales and marketing.
• Discussion on the challenges and successes in building a business.
• Tips for entrepreneurs and sales professionals.
• Joel's vision for the future of sales and branding.