Table Rush Talk Show!

747 - Messy Action & Measurement Marketing: How to Optimize Your Business with Chris Mercer

Episode Summary

Dive into the world of measurement marketing with Chris Mercer, co-founder of Measure U and Profit School. Learn how to transform your marketing efforts through data-driven insights, embrace messy action, and build a business that grows strategically. We'll unpack the power of podcasts, community-based marketing, and why good enough is often better than perfect. Get ready for a raw, authentic conversation about scaling your business without getting stuck in the details.

Episode Notes

Dive into the world of measurement marketing with Chris Mercer, co-founder of Measure U and Profit School. Learn how to transform your marketing efforts through data-driven insights, embrace messy action, and build a business that grows strategically. We'll unpack the power of podcasts, community-based marketing, and why good enough is often better than perfect. Get ready for a raw, authentic conversation about scaling your business without getting stuck in the details. 

In this episode, Mischa and Chris Mercer explore:

• The power of "messy action" and minimal viable product
• How to use measurement to optimize your marketing strategies
• Building a community-based approach to marketing
• Leveraging podcasts and long-tail content for business growth
• The importance of brand building in the age of AI
• Practical tips for delegating and creating efficient business systems
• Why you don't need to scale to millions to have a successful business

Key Takeaways:

• Embrace "good enough" and take action over perfection
• Measurement is about listening to your users' conversation
• Community marketing is the future of digital engagement
• Podcasts can be a powerful, long-term marketing tool
• Focus on serving your audience, and success will follow

Recommended Resources:

Measure U: measureu.com

Profit School: profitschool.com

Measure Summit: measuresummit.com