I just completed producing my first virtual summit and here are 3 TIPS to increase your summit registrations.
I just completed producing my first virtual summit and here are 3 TIPS to increase your summit registrations.
Episode notes:
Check out the Tools For A Good Life Summit here: https://bit.ly/ToolsForAGoodLifeSummit
On the marketing side of things. This episode I’m going to talk about… Some marketing ideas/tactics that I changed right towards the end of the summit that helped increased registrations.
As I was busy with the summit… We had created a promotional center. Storehouse of all the content that the speakers could send out to their followers. All optimized for the social media and emails. Including their affiliate links.
Naively I thought the speakers would dive right in there and take advantage. Some revenue was on the line from them from the affiliate commission potential. So they could cary a good message and drive some revenue.
it was 16 day promotional cycle. All set up with 3 emails and 3 social posts for each platform. I thought it would be on autopilot. That all the speakers would take action. But that was not the case.
Next time I will do better with engagement with the speakers that had already done their interviews until the summit goes off.
Numbers started out slow so I started reaching out to the speakers directly via text… and that helped with the promotion numbers. And I was told a secret about summit speakers… “Summit speakers are lazy” The extra steps of having to go to the promotional center are too much for a speaker. So I started texting directly to speakers. Here’s the copy, here’s the pictures optimized… Just cut and paste them directly to the social media. That was a game changer. I did the same with the emails.
Three things
Motion creates motion. Energy creates results. Check out the Tools For A Good Life Summit here: https://bit.ly/ToolsForAGoodLifeSummit
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